The next ICA 2024 conference session starts with Haodong Liu, whose interest is in reinforcing spirals of media selectivity. There are various approaches to media selection, and the reinforcing spirals model suggests that over time suggests that selective media use reinforces users’ beliefs, attitudes, and behaviours.
This may involve selective exposure (choosing attitude-consonant media content) as well as defensive avoidance (selectively filtering out attitude-challenging sources and information) – and these are not necessarily inherently connected as a zero-sum game. The present study applies this to the coverage of climate change, where conservative media that challenge the accepted science on climate …