Social Media

It’s Wednesday in Brisbane, and I’m at the P³: Power, Propaganda, Polarisation ICA 2024 postconference at the QUT Digital Media Research Centre which I co-organised with the wonderful Jessica Gabriele Walter, Anja Bechmann, and Daniel Kreiss; we start our first plenary session with Florian Primig. His work is usually on mis- and disinformation, and he is interested in the underlying conditions of the digital knowledge society which supported the emergence of such information (dis)orders. His key concept here is the idea of counter-knowledge orders, with particular focus on the far right.

In contemporary society, falsehood is identified as a ‘disorder’ …

Up next at the ICA 2024 conference is Svetlana Bodrunova. Her study emerged from a research project that sought to examine the transnational communication by migrants from the same countries of origin, which found global cooperation between female Russian-speaking bloggers with migration backgrounds during the COVID-19 pandemic, about global issues and agendas; these might be understood as transnational publics.

What theories can we use to explain such publics? Are they spaces constructed through networked technologies (arenas) or imagined collectives that emerge as the result of the intersection of people, technology, and practices (publics)? What happens when the key actors here …

Up next in this final ICA 2024 conference session is Niklas Venema, whose focus is also on counterpublics. These have become a key concept for analysing polarised and fragmented communication environments in hybrid media systems, with the focus initially mainly on empowering counterpublics that support marginalised communities, while more recently we have also needed to theorise far-right counterpublics that require a further adaptation of this concept.

What is being studied under this term, then, and how it is conceptualised? The present study conducted a literature search of English and German articles between 2000 and 2023, identifying some 139 relevant articles …

The final (yay, made it!) session at this ICA 2024 conference starts with the wonderful Wiebke Loosen, whose work is interested in the reconfiguration of the public sphere; she points out that even two decades ago Peter Dahlgren already pointed out that ‘the’ public sphere is actually plural, and consists of a wide range of various overlapping publics that are interconnected and networked in various ways.

This represents a refiguration of public communication, which draws on relational and process sociology that emphasises the relational structures of the social world and the dynamics in and between these relations. This also signals …

The final speaker in this ICA 2024 conference session is Jisoo Kim, whose interest is in the shaping of communication flows about Ukraine across English, French, and German communities. Such efforts are part of information warfare, aiming to win the battle for public opinion and perception; Russia, in particular, is employing state media and troll armies to disseminate its propaganda about the causes and progress of its war against Ukraine. More recently, this has also include nuclear threats, rhetoric, and diplomacy.

The present study examines this with a particular view to cross-platform content flows and time-series analysis of the distribution …

The next speaker in this ICA 2024 conference session is Sarah Holland Levin, presenting on the politicisation of social justice discourse. This focusses on the uses of the term ‘woke’, which has been co-opted by bad-faith partisan actors even though it was originally created by Black community actors to encourage political attention and engagement. Today, it is used in conservative culture wars against social justice activism.

The focus here is on Twitter and YouTube, working with some 18 million tweets and 59,000 YouTube videos between 2012 and 2022 that contain the term ‘woke’ and its derivations. These were addressed through …

The next speaker in this ICA 2024 conference session is the great Mathias Felipe de Lima Santos, whose interest is in visual political communication across Facebook, Instagram, and Twitter in Brazil in the 2018 and 2022 presidential elections. Visual affordances are critically important in political campaigning, and such affordances continue to change; this works differently across different platforms, and cross-platform and/or multi-platform studies are therefore also critically important.

The project gathered some 23,000 images from the three platforms during the two presidential campaigns, focussing on the two presidential candidates; it used the Google Vision API to identify features in these …

The next session at the ICA 2024 conference that I’m attending is presenting articles accepted for a special issue of Political Communication

, and starts with Ryan Moore. Past research has explored the impact of social media on access to mis- and disinformation sources, but remains somewhat inconclusive or very context- and platform-specific. Some of this is drawing on self-reporting; some on browsing data (where it usually focusses on direct referrals from social media platforms); a more indirect link has yet to be explored in full.

Here, social media posts may lead people to other places online that then lead …

The third speaker in this ICA 2024 conference session is Claire Wonjeong Jo, whose focus is on the effects of cross-cutting exposure – these are seen as including both a better-informed citizenry and greater attitude and affective polarisation, and/or no effects at all. Past research draws largely on survey data, and measure a range of attributes; but perhaps there is a way to observe the actual news use behaviours of participants that provides more direct empirical data.

This study compares such data for South Korea and the United States; it applies social judgment theory, expectation violation theory (which suggests that …