Social Media

The final session of this very enjoyable Indicators of Social Cohesion symposium in Hamburg begins with our gracious host, Felix Victor Münch, introducing the Social Media Observatory (SMO) project at the Hans-Bredow-Institut and Research Institute Social Cohesion. Felix introduces this as a kind of DIY research infrastructure building effort.

People using social media data come from a very wide range of disciplines and bring diverse perspectives to the research; in addition to creating quite a bit of confusion, this can also support the creation of new approaches and epistemologies, and will benefit from a pragmatic and even pragmaticist approach to …

The final speaker in this session at the Indicators of Social Cohesion symposium is the fabulous Annett Heft, whose focus is on patterns and dynamics of conspiracy theories (as part of the Neovex project), and especially on how these spread from the fringes to more mainstream visibility, not least also via social media.

Every digital platform shapes the dissemination of conspiracy theories in different ways, depending on its specific communicative affordances, and of course these platforms are also interconnected and integrated into a multi-platform communicative environment. How do the linguistic styles of conspiracist communication differ across platforms, then, and how …

The next speaker at the Indicators of Social Cohesion symposium is Eckehard Olbrich, whose focus is on the evidence for polarisation in the German Twittersphere. This seeks to evaluate the claims about the role of social media as a driver of polarisation, and to address the negative impacts of such polarisation if such polarisation is indeed present. Polarisation might exist at issue, ideological, or affective levels, and these levels also intersect with each other, of course.

Taking the German Twitter data as a starting point, then, what are the issues that are being discussed, and what evidence for polarisation is …

The final panel at this excellent Indicators of Social Cohesion symposium in Hamburg starts with the excellent Jakob Ohme, whose focus is on digital intermediaries in knowledge processes on digital platforms. Such platforms lead to context collapse, a levelling of epistemically hierarchies, and a disintegration of formerly fixed sequences in the knowledge process; through this, for instance, journalism has lost its gatekeeping function and information monopoly, actors have switched roles in the information process, and the amount of unverified information that is circulating has increased substantially.

Public communication flows online are now a dynamic network, which is difficult to model …

Day two at the Indicators of Social Cohesion symposium begins with the great Petter Törnberg, who begins with a brief review of the changing understanding of the public sphere. With the arrival of the Web and (later) social media, there was early optimism about a new democratic renaissance – an opportunity for more inclusive and diverse public debate after the mass mediatisation of public debate through commercial print and broadcast media.

This was true to some degree, and social media did become a discursive engine of our political public sphere – yet the discourse there wasn’t particularly cross-cutting or inclusive …

The final speaker on this first day of the Indicators of Social Cohesion symposium is the great Luca Rossi, presenting some of the outcomes of the PolarVis project to map online debate around climate change from a visual perspective.

The project is interested in the visual content that these groups share online, and in how this content is used to support their narratives. Visual elements have been especially important in climate change debates, both because of the emotional impact of metonymic depictions of climate change and the use of scientific visualisations to describe and forecast climate change and its implications …

The next speaker at the Indicators of Social Cohesion symposium is Ethan Busby, zooming in from Utah. His focus is especially on the use of Large Language Models in research, and current research focusses especially on the analysis of conversations in social media spaces, and the potential for automated tools to interact with such conversations.

Large Language Models have the potential to scale up such research and interventions, both in real-world and in simulated contexts. He introduces the concept of ‘silicon sampling’, which asks AI systems to assume a particular political persona in order to then simulate engagement in or …

The afternoon at the Indicators of Social Cohesion symposium in Hamburg starts with the excellent Lena Frischlich, who shifts our focus to the question of conspiracy theories as they circulate in transnational counterpublic spheres. The digital environment provides many opportunities for new political movements, and many of them are positive in nature, but there are also many opportunities for what Thorsten Quandt has described as ‘dark participation’.

What circulates here might be misinformation (claims that counter the currently available evidence, intentionally or not); selective information choices; and purposeful, fabricated disinformation. Typical disinformation campaigns might place deceptive information in an otherwise …

The next session at the Indicators of Social Cohesion symposium starts with a presentation by Hendrik Meyer, whose focus is on polarised debates around climate protests by groups like Letzte Generation or Extinction Rebellion. Such debates do not take place in a vacuum, however, but are informed and framed by media reporting. Is such reporting polarising these debates? What might this polarisation lead to?

There is a communicative side to polarisation processes, then – this can be understood as discursive polarisation: the divergence of a sphere of consensus into multiple such spheres that represent a disrupted public sphere. This might …

It is an unseasonably cold Thursday morning in Hamburg, and after a great opening session last night with Aleksandra Urman, Mykola Makhortykh, and Jing Zeng we are now starting the first full day of the Indicators of Social Cohesion symposium. I’m presenting the morning keynote, on our current work assessing the news and social media debate around Australia’s failed Voice to Parliament referendum as a possible case of destructive polarisation.More on this as the research develops, but for now my slides are here: