Social Media

The next speaker in this ECREA PolCom 2023 conference session is Luna Staes, whose focus is also on online user engagement with street protests. Social movement organisations are using social media to engage with the public, and this also generates user engagement metrics (likes, shares, comments, etc.) that provide instant feedback on online publics’ appetite for protest messages.

The next speaker in this ECREA PolCom 2023 conference session is Svetlana Chuikina, whose interest is in how Russian anti-war activists (including in the diaspora around the world) engage in the construction of media events in order to promote their messages. There are a number of such groups, including the Feminist Anti-War Resistance (FAR), the Youth Democratic Movement (VESNA), and Technologies for Social Good (Teplica).

The next session at ECREA PolCom 2023 conference starts with a paper by Pablo Jost, whose interest is in protest events. Protests often aim to generate media attention, yet such media attention is often not supportive of protests, especially when they are disruptive (or can be portrayed as such) – and this produces more critical perception and less identification with protests.

The second speaker in this panel at ECREA PolCom 2023 conference is Christine Meltzer, whose focus is on the perception of social cohesion in society, and its relationship with media use. Such cohesion is critical as it plays a crucial role in societies’ responses to crises.

The next panel at ECREA PolCom 2023 conference is on the THREATPIE project, and begins with Karolina Koc-Michalska presenting data on perceptions of misinformation. Such perceptions are informed by how people understand the world around them, and leads them to actively shape incoming stimuli rather than passively receiving them.

The final speaker in this ECREA PolCom 2023 conference session on alternative media is Pablo Porten-Cheé, whose focus is on countering misinformation with narratives. He begins with an example of the public discourse in Slovakia about the Roma community.

Up next in this ECREA PolCom 2023 conference panel is Eva Mayerhöffer, on digital counterpublics in Sweden and Denmark. Her project defined and identified a category of alternative news media: quasi-journalistic hybrid organisations that can foster the inward as well as outward orientation of digital counterpublics. The dissemination of this content can be liberating for one’s personal information flows, but can also disseminate potentially detrimental information.

The first panel session at the ECREA PolCom 2023 conference that I’m attending starts with a presentation by Curd Knüpfer, on elite radicalisation.

Continuing with the round-up of recent activity I began in my last few posts (covering new articles, new conference presentations, new research videos, and my lecture series on Gatewatching and News Curation), here’s an update on a few other writings and presentations for a more general audience.

Facebook News Ban Redux

Perhaps most timely of these, paradoxically, is the oldest: in October 2022 I was interviewed by Canadian legal scholar Michael Geist on his long-running Law Bytes podcast, about Canada’s proposed C-18 bill that is modelled closely on Australia’s controversial News Media Bargaining Code. In Australia, the NMBC resulted in Facebook blocking Australian users from accessing or posting any news on its platform for over a week, before a compromise that strongly favoured Facebook was found – and as I write this, the same is happening in Canada. I spoke to Michael about Australia’s long and tortured path towards and through the news ban, and shared our findings on what happened on Facebook during the Australian news ban (in short: live continued as usual, proving Facebook’s point that news matters a lot less to the platform than policy-makers might have thought):

Social Media Campaigning on the Voice Referendum

In other current events, my QUT Digital Media Research Centre colleagues and I have also begun to track the social media campaigns surrounding Australia’s referendum on an Indigenous Voice to Parliament, which will be held in the final quarter of 2023. We’re still at an early stage of the campaign, of course, but already the PoliDashboard project (which our colleagues at the Social Media Lab at Toronto Metropolitan University have kindly extended to cover Australia) is picking up on the intensified advertising on Facebook and Instagram, and so is our Australian Ad Observatory operated by the Centre for Automated Decision-Making and Society (ADM+S). Together with my colleague Dan Angus, I published an overview of our observations to date in The Guardian recently; subsequently, I also appeared on the Centre for Responsible Technology’s Burning Platforms podcast:

Now that the ICA 2023 and IAMCR 2023 conferences are over and I’m back in Brisbane with a little time before the next round of conferences (ECREA PolCom in Berlin in August, Future of Journalism in Cardiff in September, and AoIR in Philadelphia in October), I’m finally finding some time to update this blog with some new publications as well – in addition to the various conference presentations and papers I already shared in previous posts.

First, I’m really pleased to have published a conceptual article in a special issue of the Communication Theory journal that was edited by Mike Schäfer and Mark Eisenegger. Here, I’m returning to my long-standing interest in dragging public sphere theory kicking and screaming into the digital age, by outlining a number of the fundamental building blocks of the network of publics that has become our everyday reality, and identifying some of the empirical approaches we may use to study those building blocks and their interrelationships in situ. Written in late 2022, many of the examples I use to illustrate these approaches are still drawn from waning social media platforms like Twitter and Facebook, so one of the next challenges for our field will need to be to translate these approaches to new and emerging online platforms – and that will certainly also be an important aspect of my work over the coming years.

Axel Bruns. “From ‘the’ Public Sphere to a Network of Publics: Towards an Empirically Founded Model of Contemporary Public Communication Spaces.” Communication Theory, June 2023. DOI: 10.1093/ct/qtad007.