Social Media

The next session at IAMCR 2024 starts with Svetlana Bodrunova, who introduces a methodological focus in the study of topic evolution in user talk on social media platforms. Key to this is the use of artificial intelligence tools.

Deliberative public communication research tends to remain strongly influenced by Habermasian normativity, but this is not necessarily very productive. It ignores the right of participants not to be deliberative, and therefore fails to fully understand the phenomenon of dissonant public spheres, or the cumulative nature of public discussion. We need to better understand how opinions accumulate online.

Big data approaches are central …

And the final speaker in this IAMCR 2024 session is Liu Youmeng, whose interest is also in the impact of social media on affective polarisation in the Chinese public sphere. Indeed, high-choice media environments may generally increase affective polarisation, and selective exposure to pro-attitudinal content may have a significant role to play here. Individuals’ perceptions about the underlying opinion climate may also affect this, however.

The project examined this through a representative nationwide survey of some 1,300 participants in China, assessing affective polarisation through a feeling thermometer and pro- and counter-attitudinal content exposure through self-reporting.

The results show that counter-attitudinal …

The next speaker in this session at IAMCR 2024 is Yuan Zhong, whose interest is in the impact of social media affordances on polarisation. This addresses the lack of cross-platform studies on polarisation in platforms, as well as the lack of work on non-western political contexts; the project therefore examines five controversial debates on three Chinese social media platforms.

Polarisation mechanisms include inclusiveness (involving all affected individuals), justification (through sufficient arguments and reasoning), and responsiveness (exposure to heterogeneous viewpoints), while platform affordances like entry barriers, content capacity, social networks, and interactional feedback in turn affect the presence and impact of …

The second speaker in this IAMCR 2024 session is Juan Antonio Guevara, whose interest is in polarisation in the 2023 Spanish general elections. His focus here is especially in affective polarisation, which can mean different things depending on how the idea is conceptualised. Here, polarisation is approached through a ‘fuzzy-set’ approach drawn from mathematics.

This recognises that reality is not black and white, but that individuals may have different levels of affiliation towards a variety of political parties or positions; it measures the individual’s level of affiliation towards both poles of several possible scales of affiliation. These can then be …

The Wednesday at IAMCR 2024 starts with a paper by Yiming Liu, whose interest is in the interplay between moralised discussion and group polarisation. She begins by noting that deliberation within a structured moral framework can effectively reduce polarisation; morality can therefore be part of the solution to group polarisation.

The mechanism here is that a position that an individual would not normally support is framed in a way that is consistent with their moral values, and thereby fosters consensus. But a moral appeal is not always productive: it can also introduce a binary distinction between good and bad, right …

The final speaker in this IAMCR 2024 session is Constanza Ortega Gunckel, whose interest is in the coverage of the Chilean wildfires in 2024. Chile regularly experiences such fires in February, but the 2024 fires were exceptional in their extent and death toll; this also increased Chileans’ need for information.

Social media – and especially also Instagram – were especially critical here, and Instagram users also posed questions towards the media to better understand what was going on here. The present project examined such news coverage and user comment in Instagram from the perspective of a dramatic curve in the …

The next speaker in this IAMCR 2024 session is Nicole Stewart, whose interest is in the impact of generative AI on the propaganda of tomorrow. How might we democratise AI, and what does it mean for political systems?

In particular, what about AI systems that have been trained to appear human, and perhaps even to mimic real, historical humans: there is a long history of the preservation of real people’s traces, and these are increasingly also available in digital form; such traces can be used to train generative AI to produce content which resembles the traces of real persons.

Indeed …

The next speaker in this IAMCR 2024 session is the excellent Rita Gsenger, whose focus is on the adaptive conspiracy ideation of online cults like QAnon. QAnon is a conspiratorial movement that combines several elements, centred on the elusive figure of ‘Q’ who posts occasional cryptic information drops on the 4chan message board, claiming US government insider knowledge.

The central claim here is that the world is secretly governed by a group of influential people who drink children’s blood, and there is an argument that QAnon can be understood as a cult: a novel social system emerging from secular or …

And the final speaker in this IAMCR 2024 session is Xiaohao He, whose interest is in ‘news finds me’ perceptions and its relationship with news efficacy perceptions. She begins, unfortunately, by highlighting the now debunked concept of ‘echo chambers’, and points out that existing studies of this often neglect news consumption practices – not least, the process of passive news consumption where individuals do not actively seek news, but instead rely on peers and algorithms for their information. Individuals with higher levels of passivity in news engagement tend to be more likely to believe in disinformation and have lower level …

Up next at IAMCR 2024 are Virpi Salojärvi and Teija Waaramaa, whose interest is in the presence of Finnish legacy media on TikTok. Their move to explore this platform is part of a longer trajectory of journalistic transformation with the growing use of digital and social media technologies; this has also meant a greater incorporation of affective elements into journalistic coverage.

The present study focusses on the form and not the content of Finnish media’s TikTok uses. There is still relatively high trust in institutional media in Finland; TikTok has become a primary news source for younger generations, and the …