The next speakers at IAMCR 2019 are Thomas Eckerl and Oliver Hahn, whose interest is in the role of Instagram in political communication in Germany. The adoption of such platforms for political communication is an example of growing mediatisation in society as such, and in politics in particular, as well as a sign of the continuing shift towards more participatory media forms and from top-down to bottom-up communication over the past two decades or so.
What is the role of Instagram in Germany in this context, then, especially in the context of the 2017 federal and state elections? How do …