Elections

Up next in this ICA 2018 session is Augusto Valeriani, who undertook a study of the popularisation of political communication, examining the social media activities of 51 leaders across 18 Western democracies. Ordinary users may encounter such activities both through directly following these leaders (bond engagement) or through more accidental exposure (bridge engagement); to reach the latter, politicians will need to generate information cascades.

Making politics popular can happen through intimate politics, celebrity politics (appearing as celebrities), or lifestyle politics (appearing as ordinary people). Popularised styles of politics may then engender more bond engagement, while more informative political content could …

The next speaker in this ICA 2018 session is Manon Metz, who points out the use of social media by politicians in order to circumvent conventional mass media. This creates an era of permanent personalised campaigning, but the level of personalisation still varies considerably across different contexts.

We must therefore distinguish between the personalisation, privatisation, and emotionalisation of politicians’ social media profiles; to what extent are such forms of self-personalisation present, and to what extent do they engage the audience? The present study examined this for the Facebook of the leading party candidates in Germany.

Generic personalisation retains a professional …

The final speaker in this ICA session is Logan Molyneux, who notes that journalists have always attempted to normalise new media forms and apply old models of journalism to those media.

But this seems to have failed with social media for now; instead, there is a trend towards fragmentation that has seen the emergence of mainstream and non-mainstream journalists: those at the largest and most prestigious journalistic organisations and those at alternative, often explicitly anti-mainstream and hyperpartisan outlets. These journalists were identified from the Cision database of newsworkers.

How did these two groups compare in their use of social media …

The next speaker in this ICA session is Jan Kleinnijenhuis, who asks whether journalists are still necessary in promoting the social media messages of politicians. Current research is unclear on this: there are few time-series studies that would be able to show trends in this field; many studies also remain quantitative and fail to examine the specific content of politicians’ social media posts.

Jan’s study is attempting to address this by observing developments in the Netherlands, combining data from Twitter and the mainstream media about the candidates’ own activities, responses to them, and coverage of their activities in the media …

The next speaker in this AoIR 2017 session is Alex Hogan, whose focus is on the impact of online political communities in politics. There is still considerable debate on whether online action promotes or retards other forms of collective action offline; the recent rise of the 'alt-right' adds another chapter to this discussion.

'Alt-right' activists have made effective use of the Internet and especially of social media to organise and coordinate their activities, attack their enemies, and disseminate their propaganda and narratives. These activists exist largely outside of conventional conservative parties, and refute conventional political processes while supporting alternative, outsider …

The next speaker in this AoIR 2017 session is Marco Bastos, whose focus is on the Brexit referendum. He notes that a substantial number of bots were active in the Brexit debate on Twitter, yet many of these accounts disappeared immediately after the referendum. But it is also important to distinguish between different bots: there are legitimate bot developers that offer such accounts, while genuine, highly active users are sometimes also misidentified as bots.

Many bots in the referendum have disappeared, then, as have many of the URLs they shared at the time; these can now no longer be …

The final speaker in this AoIR 2017 session is Elizabeth Losh, whose interest is in the role of devices in the 2016 U.S. presidential election. Barack Obama was seen as associated with a broad range of constructive as well as destructive devices, from personal mobile phones to impersonal drones, while Donald Trump is associated mostly with the tweets sent from his mobile phone. But what about Hillary Clinton?

Clinton's digital practices, and those of her campaign staff, were greater factors in her electoral defeat than her gender, Liz suggests. There were considerable discussions and scandals about her use of personal …

The next speaker at AoIR 2017 is Olga Boichàk, who begins by highlighting the role of social media platforms in structuring specific forms of human sociality. But this also means that automated accounts – specifically, bots – can imitate and affect genuine human interactions in these spaces. What does this mean for online discussions in the context of the 2016 U.S. election campaign, then?

This project draws on the Illuminating 2016 research project that gathered some one billion social media messages, and focussed especially on major retweet events (where a candidate's message is widely retweeted by a substantial number of …

The second presenter in this AoIR 2017 session is Adrian Rauchfleisch, who begins by highlighting the highly combative and complex nature of the 2016 U.S. election campaign. Counterpublics played an important role here, too; new actors – especially on the right – were able to make their voices heard during the campaign, through some more established actors (Fox News, and Trump himself) also claimed not to be part of the mainstream.

At present, in fact, many right-wing movements around the world position themselves as counterpublics, and one of the key defining characteristics may be an exclusion, or at …

The second day at AoIR 2017 starts with a panel on the U.S. elections in 2016, and Patrícia Rossini is the first speaker. She notes the limited focus in the past on how voters interact with election campaigns; much of the research has paid attention simply to the campaigning strategies themselves. But there is also evidence that users encounter a good deal of campaigning in their social networks, though they do not necessarily like doing so – in part because the discourse can be heated, emotional, and uncivil. Further, reactions to some discourse differ based on whether users agree or …