Up next at ECREA 2016 are Jakob Svensson and Uta Russmann, whose focus is on the use of Instagram in the 2014 Swedish elections, especially by Swedish parties. Instagram is interesting in that it privileges the visual dimension that tends to be underresearched in political communications research. The images that are posted here may be more effective than mere text messages in gaining voters' attention, and are possibly also able to be more persuasive; additionally, Instagram can combine images and text, which may be even more effective.