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Snurb — Monday 14 July 2025 18:50

Using Practice Mapping to Study Climate Debates on Facebook

Politics | Polarisation | Social Media | Facebook | Practice Mapping | Dynamics of Partisanship and Polarisation in Online Public Debate (ARC Laureate Fellowship) | IAMCR 2025 | Liveblog |

I was the next speaker in this session at the IAMCR 2025 conference in Singapore, presenting work in progress in our effort to use the practice mapping approach for the analysis of discursive alliances in climate change debates on Facebook in Australia.

Slides are below, though you’d really want to download the full Powerpoint in order to see the animated video of the dynamic practice mapping towards the end.

How Discursive Alliances Shift: A Longitudinal Analysis of Australian Climate Change Discourses on Facebook through Practice Mapping from Axel Bruns
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Snurb — Monday 14 July 2025 18:47

Understanding the Role of Communication in Addressing the Energy Transition

Politics | Government | Polarisation | Social Media | IAMCR 2025 | Liveblog |

I’m presenting our work on applying the practice mapping approach to Facebook debates on climate change in Australia in this next session at the IAMCR 2025 conference in Singapore, but we begin with Stephan Görland – his interest is in the role of narratives, actors, and power in debates about the energy transition. The energy sector is the largest human-made infrastructure sector in history, and fossil fuels and energy-intensive products remain the most traded goods globally.

Communication fundamentally shapes how people understand, accept, and engage with energy, and energy communication can therefore be seen as an object of study in …

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Snurb — Monday 14 July 2025 11:51

Cyborg Identity as a Pushback to Technocracy

Politics | 'Big Data' | Social Media | IAMCR 2025 | Liveblog |

And the final speaker in this early session at the IAMCR 2025 conference in Singapore is Jaime Riccio, whose focus is on digital identities and the techno-self from a critical cultural perspective. Very early theories about communication built on the Shannon-Weaver model of encoding and decoding, while early cyborg theories built on Norbert Wiener’s emphasis on feedback loops; but this also raises the question of power – it enables the development of a technocracy.

Ordinary populations might feel oppressed by these developments; technopolitical developments create the potential for a panopticon that is driven by big tech and biopolitics. Cyborgs embody …

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Snurb — Monday 14 July 2025 11:50

AI Chatbots as a Liberating Technology

Artificial Intelligence | IAMCR 2025 | Liveblog |

The next speakers in this session at the IAMCR 2025 conference in Singapore are Jiawei Dai and Mengyao Liu, whose interest is in human perceptions of AI. These are often shaped in a socialised manner: different cognitive frameworks will affect how people perceive AI, and what relationships they form with AI technologies. Heuristic processing provides one explanation for this: this focusses on easily noticeable and understandable cues.

Users might perceive AI chatbots as human-like, and engage with them accordingly; in fact, there are lower social expectations about how AIs might react to human users, and humans might therefore engage in …

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Snurb — Monday 14 July 2025 11:49

Attitudes towards Human Augmentation Technologies

Internet Technologies | 'Big Data' | IAMCR 2025 | Liveblog |

The third speaker in this session at the IAMCR 2025 conference in Singapore is Giulia Frascaria, whose interest is in human augmentation technologies. These have been in the news recently, with new developments like ‘mind-reading chips’ being used in human trials. Such cyborgisation is part of broader digitalisation trends, and the industries exploring it are growing. It is likely to influence broader communication processes too.

In Switzerland, for instance, there is moderate interest in such technologies, but most respondents are also very aware of the risks inherent in them; fewer than 9% of respondents are interested in using such non-medical …

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Snurb — Monday 14 July 2025 11:48

Understanding the Algorithmic Kaleidoscope

'Big Data' | Social Media | IAMCR 2025 | Liveblog |

The next speaker in this session at the IAMCR 2025 conference in Singapore is Jiayi Ge, presenting the algorithmic kaleidoscope framework to explore the algorithmic self of digital media users. Various other metaphors being used for this – the ‘algorithmic mirror’, and others – are problematic, as the algorithmic self does not simply reflect the user’s ‘real’ self; rather, there are various selves (actual, ideal, intended) which are variously represented by the algorithmic self.

How do users perceive this discrepancy, and how do they respond to it? The present study explored this through some 23 interviews with users in Singapore …

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Snurb — Monday 14 July 2025 11:46

User Datafication vs. User Agency in Algorithmic Media

'Big Data' | Artificial Intelligence | Social Media | IAMCR 2025 | Liveblog |

The first full session at the IAMCR 2025 conference in Singapore starts for me with a session on algorithmic media, which kicks off with Susanne Eichner. She notes the impact of digitisation on the fragmentation, individualisation, personalisation, and automation of media and users; this has led to research in critical data studies (focussing on the datafication of users and the surveillance capitalism that results from it), as well as in more user-oriented approaches that also acknowledge users’ datafied agency and resistance to such datafication.

How might we bridge these two seemingly opposed logics that variously see audiences as helpless or …

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Snurb — Sunday 13 July 2025 20:46

The Role of Communication in Addressing the Wicked Problem of Climate Justice

Politics | Government | Social Media | IAMCR 2025 | Liveblog |

It’s mid-July and comfortably warm outside, so I must be in Singapore for the IAMCR 2025 conference. After some very warm welcomes, including from a Chinese lion dance troupe, we begin with a keynote by Ang Peng Hwa, addressing the theme of climate change which is central to this conference. He notes the increasingly obvious impact of climate change on countries in this region – less predictable weather, more severe weather events, and conflicting ideas about solutions. Climate change in this sense is a wicked problem – and one of the characteristics of such wicked problems is organised irresponsibility.

Singapore …

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Snurb — Thursday 12 June 2025 22:47

Making Debate Interventions with Rational and Humorous Bots

Politics | Polarisation | Artificial Intelligence | Social Media | Bots Building Bridges 2025 | Liveblog |

And the final speakers at the Bots Building Bridges workshop project are Mathias Orlikowski and Tony Veale, who begin by noting that bots can have a positive impact on online discussion by facilitating an increase in viewpoint diversity. Such bots might emphasise rational debate, but could also introduce more humorous perspectives.

One example of a polarised debate in Germany is the ongoing discussion about the introduction of a stricter speed limit on German freeways; in online discussions about this, a discussion bot could intervene by presenting an opposite point of view. Some such arguments could be pre-written responses to well-known …

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Snurb — Thursday 12 June 2025 22:18

Challenges in Building Moderation Bots

Artificial Intelligence | Social Media | Bots Building Bridges 2025 | Liveblog |

The next speakers at the Bots Building Bridges project workshop are Zlata Kikteva and Arthur Romazanov, representing the DeLab (or Deliberation Laboratory) team at the University of Passau. Their team has developed a bot to take on moderation tasks.

This builds on research by members of the team on how humans moderate online discussions, which has explored key moderation strategies – soft moderation such as probing for elaborations, tone policing, social norm policing, agenda control, fact-checking, inviting experts top contribute; as well as hard moderation such as removing content and users from the discussion.

But can we delegate such moderation …

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Recent Work

Presentations and Talks

Beyond Interaction Networks: An Introduction to Practice Mapping (ACSPRI 2024)

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Books, Papers, Articles

Untangling the Furball: A Practice Mapping Approach to the Analysis of Multimodal Interactions in Social Networks (Social Media + Society)

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Opinion and Press

Inside the Moral Panic at Australia's 'First of Its Kind' Summit about Kids on Social Media (Crikey)

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Creative Work

Brightest before Dawn (CD, 2011)

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Lecture Series


Gatewatching and News Curation: The Lecture Series

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