The third presenter in this session at the 2026 International Communication Association conference in Cape Town is Nuppu Pelevina, whose focus is on the democratic participation of social media influencers in Nordic countries. The focus here is on commercial lifestyle influencers who go political; these may have impact on their often young followers’ political views, and possibly also increase their political and democratic participation; they may increase awareness of political issues, but also cynicism towards formal politics.
Such influencers may not directly seek to influence their followers’ political views, but may shape it towards the imagined interests and positions of …












