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Exploring the Unique Social Media Subculture on Tumblr

The next speaker in this Social Media & Society 2024 session is Jessica Crosby, whose focus is on Tumblr. She is interest in online audiencing through Tumblr, especially amongst millennial audiences; platforms such as this enable a performance of the self, but are also complicated by a context collapse between performance and private interactions.

Nostalgic Anticipation of the Future of Social Media in the Coverage of Emerging Platforms

I’m presenting a paper in this next session at the Social Media & Society 2024 conference, but we start with Chelsea Butkowski, whose interest is in emerging social media platforms. This is a tumultuous time for social media platforms, with considerable changes in ownership and structures and the emergence of new centralised as well as decentralised platforms and a great deal of speculation about the future of social media.

Understanding Reddit’s Bot Battles

The final speaker in this Social Media & Society 2024 session is my excellent QUT colleague Dom Carlon, whose focus is on governance of bots by bots, and inter-bot communication more broadly, on Reddit. Bots are often understood based on how they communicate with humans, and there are often seen as a problem or nuisance, but bots have always also communicated with other bots; this is sometimes by design and sometimes by chance (as bots have unplanned encounters with other bots online).

Explaining the Drivers of Political Homophily in the United States

The next speaker in this Social Media & Society 2024 session is Abby Youran Qin, whose focus is on affective polarisation. She references the famous Adamic & Glance study that showed strong homophily between Republican and Democrat bloggers, respectively, and suggests that this can also be seen as an indication of affective polarisation.

Hijacking Pro-Putin Hashtags at the Start of Russia’s Full-Scale Invasion of Ukraine

The final day at the Social Media & Society 2024 conference begins with a paper by Wujiong Ren, who begins by highlighting the role of social media in accompanying international conflicts. He suggests that the Russian war against Ukraine is the first to fully combine physical and cyberwarfare.

Fan Reactions to Ariana Grande’s Blackfishing

And the final speaker in this Social Media & Society 2024 panel is Steven Gamble, who begins by pointing the appropriation of Black American culture in contemporary music; his focus is especially on Ariana Grande as a multiply constructed pop persona who presents a racial ambiguity.

Can Music Fans Ever Leave Britney Alone?

The second speaker in this Social Media & Society 2024 panel is Ed Katrak Spencer, whose focus is on the clickbait conspiracism surrounding Britney Spears. There is a continuous refuelling of speculative Spears discourse: music-related online controversy is a continuous rhythm rather than singular event, and online conspiracism is itself becoming a quasi-musical vibe.

Divergent Fan Reactions to Allegations of Sexual Misconduct against Musical Artists

For the final Social Media & Society 2024 session today I’m in a panel on online music cultures, which starts with Jenessa Williams, whose interest is in how fans decide to continue or discontinue their fandom for artists accused of sexual misconduct, especially also in the context of changing music consumption habits. The focus here is on smaller, genre-specific cases rather than widely publicised allegations against superstars.

Correlations between Mass and Elite Polarisation in Turkey

And the final speaker in this session at the Social Media & Society 2024 conference is Doruk Şen, whose interest is in examining elite and mass polarisation from a multi-polar, network perspective. The focus here is especially on Turkey, which at present is dominated by the autocratic AK Parti.

Making Sense of US Agencies’ Health Communication Efforts during COVID-19

The next speaker in this Social Media & Society 2024 session is Nic DePaula, whose interest is in the association between local and regional risk levels and social media use and engagement in the US in the context of COVID-19. This is in the broader context of public health communication on social media, which is now common if unevenly distributed across agencies, due to various internal and external factors.

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