Sydney.
Next up here at the Australasian Media & Broadcasting Congress is Francisco Cordero, General Manager Australia at Bebo, a social networking site which is big in the UK and has recently moved into the Australia/New Zealand market in a more substantial way. Indeed, the promo DVD that Francisco is showing here still has a strong British accent, in contrast to the MySpace promo we saw in the previous session.

The DVD compares Bebo profiles with users favourite music and media to a typical teen's bedroom, incidentally. It also highlights the made-for-online drama series Kate Modern as an online marketing tool, which was used to promote new bands, for example. The Bebo term for brand engagement with Bebo users is 'open media' - even though the DVD promises in the same breath that brands control content, distribution, user experience, and advertising.

Sydney.
We're now starting the second and last day of the Australasian Media & Broadcasting Congress here in Sydney, and I'm speaking about the impact of online media on broadcasting around noon. We begin with Andrew Cordwell, Director of Sales at Fox Interactive Media, though, which runs sites such as MySpace, IGN, Rotten Tomatoes and Ask Men. Globally, there are 122 million users on MySpace, with 300,000 new sign-ups per day and some 8 million users online at any one time.

Sydney.
We're now starting the post-lunch session here at the Australasian Media & Broadcasting Congress. The speaker is Tony Surtees, CEO of Australian regional broadcaster Prime's digital arm iPrime. He begins by noting that complacency is the enemy of innovation - and for that reason, starting new businesses during times of recession is actually very appropriate, as this added pressure means that complacency goes away.

By way of a very funny video from Bring the Love Back, Tony suggests that consumers have changed, but advertisers haven't. Time investment and advertising spend on different media no longer match - online advertising significantly lags behind take-up, while newspaper advertising remains significantly above circulation figures. Additionally, of course, people increasingly multitask (especially also between TV and online). Each time new media are introduced, we begin consuming them, but we consume them in multiple, different ways.

Gießen.
We're in the afternoon session of the Gießen conference now (and I will need to run out a little early from here, in order to catch my train back to Hannover in the evening). The keynote speaker is Adam Arvidsson, whose interest is in what he calls the ethical economy (an online book of the same title is being released next week). Session chair Jörn Lamla introduces the session by referring to the German Website Ciao.de, a consumer-driven product discussion and rating Website (perhaps similar to sites like Epinions the English-speaking world) which is operated by a PR company - a kind of commercialisation of culture and a culturisation of commerce at the same time.

Gießen.
My own keynote at this Web 2.0 and politics conference here in Gießen is next, in a session which discusses the possible impact of blogs, citizen journalism, and other forms of online political participation on wider political processes. My own thoughts as presented here build to some extent on the article I published in Information Polity earlier this year, and also draw on recent Australian examples (the role of Possums Pollytics in the Australian election campaign of 2007, and the new GetUp! project Project Democracy). I've posted the slides below, and will add the audio when I can the audio is now online, too.

Copenhagen.
We're starting the last day of this very enjoyable AoIR 2008 conference already. This one is going to busy for me, as three of my papers are scheduled for today - two of them, in fact, in competing sessions (but luckily my colleagues Lars Kirchhoff and Thomas Nicolai, who are the lead authors, are able to present one of them). This morning, we're starting with a session on the online dimensions of national elections across a number of countries.

The first presenter is Yeon-Ok Lee, whose focus is on last December's presidential election in South Korea. The previous election to this, of course, was won by a small margin by the liberal underdog Rooh Moo-Hyun, due in good part to the activism of Korea's Netizens and to coverage by citizen journalism site OhmyNews. This made the 2007 election a particularly interesting case for further research.

Copenhagen.
I spent the first session of this second day at AoIR 2008 as a member of a panel on academic publishing - I didn't blog this, for obvious reasons. This second session starts with a paper on "Transcoding Place" by Vicki Moulder, in the overall area of social design and media convergence. How do communities enact agency in this space, especially given that digital social architecture is a fluid system, unlike conventional physical architecture?

Designers and creative professionals have a responsibility and are able to cause real change in design; this is especially important in the context of the changes brought about by media convergence. Can meaningful online agency (e.g. tagging and uploading content to YouTube and other social media sites) compare in any real sense with activism on the streets? Vicki and her colleague Jim Bizzocchi examined this question in the context of the Crude Awakening event at Burning Man, comparing the semantic structure of a face-to-face event in the Nevada desert (attended by some 45,000 spectators) with its video documentation (which was uploaded to YouTube by numerous users within hours of the event).