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And the final speaker in this last session at the P³: Power, Propaganda, Polarisation ICA 2024 postconference is Frederik Henriksen, with a paper on the transformation of the digital far right as a result of the COVID-19 pandemic. From a focus on anti-immigration arguments it moved towards an anti-establishment angle; it also transformed and coordinated organisationally; and found new topics especially in anti-vaccination discourse as a widely popular topic.

The far right is an umbrella term for the radical and extreme right, and the emergence of far-right digital ecosystems has been widely recognised. Common to this ecosystem is an anti-system …

And the final (!) session at the P³: Power, Propaganda, Polarisation ICA 2024 postconference starts with the great Giada Marino, presenting today on the work of the Vera.ai research project, which seeks to develop AI tools to monitor and combat mis- and disinformation on social media. This part of that project examines digital traces on Facebook during the 2018 and 2022 Italian elections.

Italy has a multi-party political system with a variety of parties. The 2018 election was won by the populist Five Star Movement, governing together with the far-right Lega. In 2022, a coalition of right-wing and far-right parties …

The post-lunch session at the P³: Power, Propaganda, Polarisation ICA 2024 postconference starts with my excellent QUT colleague Tariq Choucair, whose interest is in measuring polarising discourses during election campaigns. Tariq and the team have developed a method to measure polarisation at the level of specific discourses: it is rooted in core principles and operationalised approaches that are adaptable to other contexts. Measuring polarisation at the discourse level is important; so far, so much of the work on polarisation has been done using surveys on self-reported political positioning or feelings towards leaders or parties, or has drawn on voting patterns …

The final speaker in this ICA 2024 conference session is Jisoo Kim, whose interest is in the shaping of communication flows about Ukraine across English, French, and German communities. Such efforts are part of information warfare, aiming to win the battle for public opinion and perception; Russia, in particular, is employing state media and troll armies to disseminate its propaganda about the causes and progress of its war against Ukraine. More recently, this has also include nuclear threats, rhetoric, and diplomacy.

The present study examines this with a particular view to cross-platform content flows and time-series analysis of the distribution …

The next speaker in this ICA 2024 conference session is the great Mathias Felipe de Lima Santos, whose interest is in visual political communication across Facebook, Instagram, and Twitter in Brazil in the 2018 and 2022 presidential elections. Visual affordances are critically important in political campaigning, and such affordances continue to change; this works differently across different platforms, and cross-platform and/or multi-platform studies are therefore also critically important.

The project gathered some 23,000 images from the three platforms during the two presidential campaigns, focussing on the two presidential candidates; it used the Google Vision API to identify features in these …

The next session at the ICA 2024 conference that I’m attending is presenting articles accepted for a special issue of Political Communication

, and starts with Ryan Moore. Past research has explored the impact of social media on access to mis- and disinformation sources, but remains somewhat inconclusive or very context- and platform-specific. Some of this is drawing on self-reporting; some on browsing data (where it usually focusses on direct referrals from social media platforms); a more indirect link has yet to be explored in full.

Here, social media posts may lead people to other places online that then lead …

The Monday morning session at the ICA 2024 conference begins with Jakob Bæk Kristensen, presenting a study on cross-platform alternative news sharing. Cross-platform studies are highly necessary, but still remain rare: even if many platforms are designed to keep users on-platform, users themselves often act and share content across platforms – but it is difficult to trace those practices across multiple platforms. To do so, however, also would enable us to better understand the cross-platform network of single-platform publics, and thereby the broader media ecosystem.

Information sharing ecosystems can be defined in various ways; here, they are defined by a …

The next speaker in this ICA 2024 conference session is Tian Yang, presenting a comparison of the visibility of news on the Web, Twitter, Facebook and YouTube. Platforms are now central to the presentation of news production, dissemination, and use, and access through social media is considerably more common than direct access to Websites.

But the social media ecosystem does not replicate the web ecosystem, and some news outlets are making better use of those ecosystems to attract audiences than others. Users’ choices of platforms, and news outlets’ choices in engaging with platforms, both affect the formation of platform used …

The next session at the ICA 2024 conference is on news-sharing, and starts with Shu-Chu Sarrina Li, whose focus is on Facebook, Instagram, and Line in Taiwan. Social media are very popular in Taiwan – some 91% are regular Line users, 85% use Facebook, and 65% use Instagram, and half of all Taiwanese use some of these platforms to use and share news as well.

This paper approaches these practices through niche theory, which encourages scholars to explore media resource utilisation by identifying the breadth of the niches that such media address, and the overlap between the niches addressed by …