The third presentation in this ECREA 2022 session is by Uta Rußmann, and examined the Facebook pages of political parties in the 2019 European elections. It focusses especially on the visual practices of such pages. User engagement with such content can shape political discourse, as it affects the visibility of the content on Facebook due to the platform’s algorithmic logics; parties actively adjust their social media practices to generate such engagement, of course. Negative statements, humour, personalised content, and populist statements are all seen as increasing engagement – as is multimedia content.

Visual forms are strongly connected with everyday political …

If it’s Wednesday, this must be Aarhus, and I’m at the ECREA pre-conference on Digital Election Campaigning Worldwide, organised by the DigiWorld research network. Today, my QUT DMRC colleague Dan Angus and I presented our paper with Ehsan Dehghan, Nadia Jude, and Phoebe Matich on the use of social media during the 2022 Australian federal election campaign. Here are the slides:

I’m on my first conference trip since COVID hit, and currently at Konrad Adenauer’s old summer residence Villa La Collina in Cadenabbia, Italy, where we’ve just concluded the Digital Campaigning in Dissonant Public Spheres symposium ahead of the massive International Communication Association conference in Paris later this month. Many thanks to Ulrike Klinger and Uta Rußmann for organising the event, and the Adenauer Foundation for hosting us.

On behalf of my QUT Digital Media Research Centre colleagues Dan Angus, Tim Graham, Ehsan Dehghan and myself I presented a first take on social media the 2022 Australian federal election at this …

The next speaker in this AoIR 2019 session is Fabio Giglietto, whose focus is on inauthentic coordinated link sharing on Facebook in the run-up to the 2018 Italian and 2019 European election in Italy. ‘Coordinated inauthentic behaviour’ is a term used by Facebook itself, especially to justify its periodic mass account take-downs; the term remains poorly defined, however, and Facebook’s own press releases mainly point to a one-minute video that it has published to define the term.

The term marks a shift from content to process (including actors, propaganda, and information cascades), but – surprise! – largely remains unaware …

The final speaker in this AoIR 2019 panel is Anders Olof Larsson, whose focus is on the developments of online political communication in Sweden – this covers the 2010, 2014, and 2018 national elections. His focus is especially on the rise of populism in Swedish politics, and the platformisation of messaging in election campaigns.

Populism can be seen as a style of political communication; this may include negative political content and policy and personal attacks (which could also backfire, of course), as well as the targetting of specific elite or minority groups. Platformisation refers to the emergence of hybrid campaigns …

The next speaker in this AoIR 2019 session is Jakob Linaa Jensen, who focusses on the Danish political environment. He and his colleagues conducted surveys amongst Internet users in four Danish election campaigns (2007, 2011, 2015, and 2019) to examine their experiences with the role of social media in national elections. Denmark has a multi-party system, and Facebook is clearly the leading social media platform here.

Over these campaigns, the use of news and party Websites has increased over time. Social media use peaked in 2015, with 61% of survey respondents using such platforms, yet only 46% in 2019. Such …