The next speaker in this AoIR 2019 session is the fabulous Jenny Stromer-Galley, who shifts our focus to 2014 and 2018 gubernatorial campaigns in the United States. She begins by noting the significant growth in negative advertising in U.S. elections, and this increase may also have led to a gradual decline in voter turnout as well as a general mistrust of political and democratic institutions.
Research into the uses of social media in political campaigning should aim to generate similar longitudinal datasets, to compare campaigning strategies over multiple cycles. This would also enable us to identify the rhythms of individual …