You are here

Government

Are We Heading for Another Facebook News Ban?

Over the past month, Meta has been in the news again for its troubled relationship with news and news publishers in Australia and elsewhere, and several media outlets have asked me to provide some commentary on recent developments. Two major new announcements from Meta prompted this: first, the news that it would not renew its agreements with some Australian news publishers to voluntarily share a small amount of its advertising revenue with them; and second, the announcement that it would progressively downrank news content on Instagram.

This follows on, of course, from the brief ban of all news content on the Australian Facebook in February 2021, after the federal government introduced a law, the News Media Bargaining Code (NMBC), intended to compel Meta and other search and social media platforms to share some of their advertising revenue with news publishers; and from a similar, still ongoing news blackout on Facebook that has been in place in Canada since August 2023 after its parliament passed a bill that was strongly influenced by the Australian NMBC.

I had an opportunity to discuss the Australian news ban and its implications in a foreword I contributed to my friend Jonathon Hutchinson’s new book Digital Intermediation: Unseen Infrastructure for Cultural Production, which I’ve now made available separately here as well. Drawing on Jonathon’s terms, the news ban clearly demonstrates Meta’s power, as a key digital intermediary, over the flow of news and information, and its ability to materially affect this flow within hours; however, the News Media Bargaining Code also provides a cautionary example of how not to go about curtailing that power – for various reasons that have much more to do with politics than policy, it is, in the end, a very poorly designed mechanism, as Australia and Canada have by now found out. The foreword article is available here:

Axel Bruns. “Digital Intermediation, for Better or Worse.” Foreword to Digital Intermediation: Unseen Infrastructure for Cultural Production, by Jonathon Hutchinson. London: Routledge. xv-xxiii.

In the following, I’m going to share some responses I’ve provided to one of the journalists who approached me about the ongoing NMBC saga. There was too much here to use in a news article, but the query was useful in prompting me to outline my views on Meta’s actions in response to the NMBC.

What caused the Australian Facebook news ban?

Patterns in Commenting on the YouTube Videos of Alexey Navalny

The final speaker in this I-POLHYS 2024 session, and indeed the symposium overall, is Aidar Zinnatullin, who shifts our focus to Russia. This will examine the period in Russia before the full-scale invasion of Ukraine (from 2015 to 2021), when it was already a depoliticised society under authoritarian leadership and political stability was the central mantra of Putin’s rule.

Politicians and Media as Influencers of Social Media Polarisation during the Qatargate Scandal

The next speaker in this I-POLHYS 2024 session is Rita Marchetti, who shifts our attention to another scandal: the Qatargate case. She notes the limited attention of media scholars to corruption issues, even in spite of growing funding for anticorruption studies of legacy media – the potential role of social media in anticorruption activism has received very limited attention, in particular.

How the Tangentopoli Corruption Scandal Turbocharged Italian Media Populism

The final session at the I-POLHYS 2024 symposium in Bologna starts with Marco Mazzoni, whose focus is on media populism – and he centres his presentation on the politicisation of the Tangentopoli corruption scandal as a media event in the early 1990s, which became the starting-point of media populism in Italy.

How Trust in Political Institutions Informs Italian Citizens’ Attitudes towards the EU

The next session at the I-POLHYS 2024 symposium starts with Giuliano Bobba, whose focus is on Italian citizens’s attitudes towards the EU during the COVID-19 crisis. There has been a growing recognition of the importance and roles of European institutions, and their activities are entwined and sometimes conflict with the political agendas of national governments; this produces a dynamic of politicisation.

Diagnosing Destructive Polarisation in the Voice to Parliament Referendum

And we’ll finish the day at I-POLHYS 2024 with my keynote, which builds on the work of my Australian Laureate Fellowship team to review the types of polarisation that have been identified in the literature and develop the concept of destructive polarisation as a particularly concerning stage of polarisation dynamics. Our research proposes five distinct symptoms of destructive polarisation – and in the keynote I reflect on the recent Australian referendum on an Indigenous Voice to Parliament to explore to what extent these five symptoms of destructive polarisation were present in the news and digital media debates in the lead-up to the referendum.

Here are the slides for the presentation:

The Operationalisation of ‘Gender Ideology’ Fears by Parties of the Italian Populist Radical Right

The final speaker in this session at I-POLHYS 2024 is Alessia Donà, whose focus is on the two parties of the populist radical right in Italy, Lega and Fratelli d’Italia. The populist radical right combines the thin ideology of populism with the thick ideology of nativism and nationalism: where populism often simply distinguishes between in- and out-groups, the radical right builds on xenophobia and positions foreigners as threats to the national identity and nation state, and positions authoritarianism as a solution to the problems of society.

From Bothsidesism on the Existence of Climate Change to Bothsidesism on the Adequacy of Government Action on Climate Change in Australia

The next speaker in this ANZCA 2023 session is Victoria Fielding, whose interest is in reporting roles in climate disasters in Australia. Her focus is on the catastrophic bushfires in 2019/20, and the Lismore floods in 2022, and the way the media did or did not link these to climate change. These natural disasters were extreme, and part of a greater trend towards growing threats from climate change, and as such became part of a highly politicised debate around climate change in Australia.

Mainstream and Social Media Framing in the Great Barrier Reef Debate in Australia

The next session that I’m in at at ANZCA 2023 is on media and climate change, and starts with my QUT Digital Media Research Centre colleague Carly Lubicz-Zaorski, whose focus is on the mainstream media framing of UNESCO’s ‘in danger’ rating for the Great Barrier Reef on the Australian northeast coast.

Pages

Subscribe to RSS - Government