The next speaker in this Social Media & Society 2024 session is Nic DePaula, whose interest is in the association between local and regional risk levels and social media use and engagement in the US in the context of COVID-19. This is in the broader context of public health communication on social media, which is now common if unevenly distributed across agencies, due to various internal and external factors.
As public health threats rise in a given area, does social media activity by and engagement with health agencies follow? Two dynamics could be present here: there may be more activity …