The next speaker at the Weizenbaum Conference is Valentin Ihßen, whose focus is on the use of metrics in digital political campaigning. The focus here is especially on digital advocacy organisations’ campaigns, which exist in various national settings from democracies to autocracies. Such organisations use the digital media toolkit for online and offline campaigns, and draw centrally on digital data and metrics to determine whether and how they should pursue their campaigns.
At the backstage of these campaigns there are some fairly sophisticated metrics dashboards, therefore – these include opening and click-through rates for campaign mail-outs, for instance, and such …