Tartu
The next session is kicked off by Jose Abdelnour Nocera, on the politics of technology culture. He notes that information technology has globalised, and has become increasingly affordable to small and medium enterprises. However, this also means that technology produced in one culture may be used in another, leading to a potential for intercultural misunderstandings. Users' cultural frameworks configure their understandings of the systems used, and these are likely to be different from those of the technology producers.
Interpretative flexibility is a key concept in theories of the social construction of technology: the character of technologies is not determined by their technological structure. The usefulness of a system, then, can be described as a social construct - and this is very different from the idea of usefulness as simply indicating (perceived) enhanced performance, or of usefulness as 'practical acceptability' rather than 'social acceptability'. Users 'construct' technology both symbolically in their reading of artefacts as well as literally in the articulation work that is essential before a generic software product can be used as an artefact supporting day-to-day business practices.











