Alan Webber, Irshad Manji, Roberta Bondar and Joe Berridge make up the first panel of the morning, and Joe begins by setting the tone.
Joe Berridge: Four Principles
So, what is a creative city - would we recognise it if we were in it? Is it simply determined by creative festivals - in which case becoming a creative city is a universal ambition. How can creative cities distinguish themselves in 'the post-Richard Florida world'? Joe suggests that the creative city of the future is a Creative City - where the entire organisation of the city is creatively designed. About 25% of employment in a city is in the public service, which usually is anything bit creative in its operation - so how can creative principles be introduced into the local government environment? The effective achievement of its ambitions combined with creative approaches will set apart the creative city from others, and local government has the greatest potential for creative chance. This is the case in Toronto itself as well, where local government still remains an unreconstructed area of the city, even amidst so many creative projects.