The third speaker in this IAMCR2019 session is Zhieh Lor, whose focus is on coping strategies for dealing with news overload in social media. Such cognitive overload is becoming a problem because of the considerable increase in news dissemination and sharing through a complex multitude of channels. How do users manage this?
The limited capacity model of motivated mediated message processing suggests that this volume of content encountered triggers symptoms of cognitive overload, and the hypothesis here is that the size of a user’s news repertoire will be positively associated with their level of news overload. Strategies for avoiding such …