The next speaker in this IAMCR 2019 session is David Puertas Graell, who shifts our focus to the use of social media in Spanish sporting journalism. Such journalism is an important part of the contemporary media environment, and has a very large mainstream and social media audience, but remains substantially underresearched.
In Spain, there is a substantial media ecology for sports media, focussed especially on football; many such media outlets are now also present on Twitter. This makes it possible to study transmedia patterns between these mainstream and social media channels, and the present project has investigated a number …