Skip to main content
Home
Snurblog — Axel Bruns

Main navigation

  • Home
  • Information
  • Blog
  • Research
  • Publications
  • Presentations
  • Press
  • Creative
  • Search Site

Industrial Journalism

Snurb — Wednesday 26 November 2025 16:11

Coverage of the 2025 Australian Federal Election in Mainstream and Startup News Outlets

Politics | Elections | Journalism | Industrial Journalism | AANZCA 2025 | Liveblog |

The next speaker in this session at the AANZCA 2025 conference is Edward Hurcombe, whose focus is also on news in the 2025 Australian federal election. News consumption is now increasingly fragmented, with a growing number of younger voters no longer engaging with mainstream, legacy media; influencers were therefore invited to the 2025 budget lockdown, and PM Anthony Albanese appeared on influencer Abbie Chatfield’s podcast.

How was the election covered across traditional and social media news outlets in Australia, then? How do they imagine their audiences? Data were gathered from ABC News, The Age, The Guardian, news.com.au, and …

» continue reading...
Snurb — Wednesday 26 November 2025 10:30

Understanding Boutique News Media as a Novel Form of Journalism

Journalism | Industrial Journalism | Social Media | Gatewatching and Citizen Journalism | AANZCA 2025 | Liveblog |

For my last conference of the year, I’ve made the short trip up to the Sunshine Coast to attend the AANZCA 2025 conference. I’ll present some work later today, but we start with a keynote by the great Karin Wahl-Jorgensen, who begins by introducing the idea of boutique media, as a new form of small-scale news organisations that responds to the decline of mainstream news media.

Boutique media represent a form of post-industrial journalism: as existing news organisations lose revenue and market share, the industry itself is changing substantially; this creative destruction leads to a restructuring of every organisational aspect …

» continue reading...
Snurb — Friday 24 October 2025 19:40

How New Tools in Education and Journalism Embed Digital Imaginaries

Journalism | Industrial Journalism | Teaching Technologies | ZeMKI 2025 | Liveblog |

The next speakers in this session at the ZeMKI 20th anniversary conference in Bremen are Julie Lüpkes and Anne Schmitz, whose focus is on the imagining of digital futures in digital tool development in education and journalism. These are examples of the mutual shaping of technology and society, through a reciprocal process of co-production, and they may embed a variety of smaller or larger ideas for the future, from projection through vision to imaginaries.

What digital futures do such tools present, then, and what factors limit their full realisation? This study engaged in media ethnographies and stakeholder interviews to understand …

» continue reading...
Snurb — Friday 24 October 2025 02:03

Combatting the Hollowing-Out of Democracy in the Digital Age

Politics | Polarisation | Journalism | Industrial Journalism | ‘Fake News’ | Social Media | ZeMKI 2025 | Liveblog |

And we end Day One of the ZeMKI 20th anniversary conference in Bremen with another keynote, by the great Cristian Vaccari and his reflections on political participation in the digital age. He begins by looking back on digital media and democracy over the past twenty years: against the backdrop of the emergence and gradual adoption of what was then called ‘new media’, and subsequently social media, accessed now predominantly via mobile devices, we have seen considerable shifts in how we understand these communicative spaces.

In 2006, Time’s famous ‘you’ cover highlighted user-generated content and user agency over their own …

» continue reading...
Snurb — Friday 24 October 2025 01:15

How Does Journalistic Reporting (De)polarise?

Politics | Polarisation | Journalism | Industrial Journalism | ZeMKI 2025 | Liveblog |

The third speaker in this session at the ZeMKI 20th anniversary conference in Bremen is Michael Brüggemann, whose focus is on the role of journalism in fuelling discursive polarisation. He begins by referencing controversial public debates about radical climate protests, which usually evidence some level of discursive polarisation. Such polarisation may be ideological and/or affective, and and become destructive for public debate.

This contrasts with democratic transformative communication, which enables societies to address such conflicts productively. Literature has identified a number of factors that may polarise or depolarise; interestingly, exposure to dissonant views is often seen as polarising, but this …

» continue reading...
Snurb — Sunday 19 October 2025 03:20

Studying the 2025 Australian Federal Election Debates in a Fragmented Social Media Landscape

Politics | Elections | Polarisation | Journalism | Industrial Journalism | Social Media | Facebook | Practice Mapping | Streaming Media | AoIR 2025 | Liveblog |

I presented the next paper at the AoIR 2025 conference, presenting the reflections of a large QUT team on how we might study election discussions across a wide range of social media platforms in the increasingly fragmented online platform environment. Here are our slides:

researching-cross-platform-campaigning-in-the-2025-australian-federal-electionfrom Axel Bruns
» continue reading...
Snurb — Sunday 19 October 2025 00:00

Discourse Alliances for an against Nuclear Power in Australian Political Debate and News Coverage

Politics | Government | Polarisation | Journalism | Industrial Journalism | AoIR 2025 | Liveblog |

The third speaker in this session at the AoIR 2025 conference is my QUT colleague Carly Lubicz-Zaorski, whose focus is on the dynamics of division and delay in Australian climate and energy discussions. Australia has had a long history of ‘climate wars’ over the appropriate climate policy; during the last election, the conservative opposition pushed for a nuclear energy initiative in part as a means to delay the transition towards renewable energies, for example.

Australians’ understanding of climate change and of the current energy mix is generally limited, and there is considerable opposition especially on the conservative side to net …

» continue reading...
Snurb — Thursday 16 October 2025 23:16

Challenges in Using LLMs for Frame Analysis of News Coverage

Politics | Polarisation | Journalism | Industrial Journalism | Artificial Intelligence | Dynamics of Partisanship and Polarisation in Online Public Debate (ARC Laureate Fellowship) | AoIR 2025 | Liveblog |

The next speaker in this panel at the AoIR 2025 conference is my QUT colleague Laura Vodden, presenting her work on exploring LLM-assisted frame analysis of news coverage. This focusses here especially on Australian climate activism news coverage. The first challenge here, of course, is to understand framing, which usually includes a problem definition, suggested causes, proposed solutions, blame attribution, and and addressee for the solution. Such framing frequently occurs in news reporting.

Laura’s slides are here:

aoir2025_llm_assisted_frame_analysis-pptxfrom LauraVodden

Frame analysis is a difficult and labour-intensive task, however; it requires critical engagement with complex material, and human coding is …

» continue reading...
Snurb — Wednesday 15 October 2025 03:58

A Quick Update along the Way: New Presentations and Publications

Politics | Polarisation | Journalism | Industrial Journalism | ‘Fake News’ | 'Big Data' | Search Engines | Social Media | Echo Chambers and Filter Bubbles | Facebook | Practice Mapping | Social Media Network Mapping | Dynamics of Partisanship and Polarisation in Online Public Debate (ARC Laureate Fellowship) | Publications | AoIR 2025 | ZeMKI 2025 |

After my stops in Brussels, Aarhus, Hamburg, and Bergen I'm now on the Brazilian leg of this conference journey, having already visited Belo Horizonte and Porto Alegre for satellite symposia before the AoIR 2025 conference proper begins tomorrow. Here are some updates from those events, and slides for my presentations.

In Belo Horizonte I presented a keynote at the colloquium “Perspectives on Public Spheres and the Network of Publics”, outlining my current thinking on what has replaced 'the' public sphere; the slides are here:

Axel Bruns. “From 'the' Public Sphere to a Network of …

» continue reading...
Snurb — Wednesday 15 October 2025 02:54

Researching Cross-Platform Campaigning in the 2025 Australian Federal Election (AoIR 2025)

Politics | Elections | Government | Polarisation | Journalism | Industrial Journalism | ‘Fake News’ | 'Big Data' | Social Media | Facebook | Practice Mapping | Social Media Network Mapping | Dynamics of Partisanship and Polarisation in Online Public Debate (ARC Laureate Fellowship) | AoIR 2025 |

AoIR 2025

Researching Cross-Platform Campaigning in the 2025 Australian Federal Election

Axel Bruns, Samantha Vilkins, Katherine M. FitzGerald, Tariq Choucair, Daniel Angus, Caroline Gardam, Kunal Chand, Laura Vodden, Klaus Groebner, Katharina Esau, Carly Lubicz-Zaorski, and Ehsan Dehghan

  • 18 Oct. 2025 – Paper presented at the 2025 Association of Internet Researchers conference, Niterói, Rio de Janeiro
» continue reading...

Pagination

  • Previous page
  • 3
  • Next page
Industrial Journalism
INFORMATION
BLOG
RESEARCH
PUBLICATIONS
PRESENTATIONS
PRESS
CREATIVE

Recent Work

Presentations and Talks

Beyond Interaction Networks: An Introduction to Practice Mapping (ACSPRI 2024)

» more

Books, Papers, Articles

Untangling the Furball: A Practice Mapping Approach to the Analysis of Multimodal Interactions in Social Networks (Social Media + Society)

» more

Opinion and Press

Inside the Moral Panic at Australia's 'First of Its Kind' Summit about Kids on Social Media (Crikey)

» more

Creative Work

Brightest before Dawn (CD, 2011)

» more

Lecture Series


Gatewatching and News Curation: The Lecture Series

Bluesky profile

Mastodon profile

Queensland University of Technology (QUT) profile

Google Scholar profile

Mixcloud profile

[Creative Commons Attribution-NonCommercial-ShareAlike 4.0 Licence]

Except where otherwise noted, this work is licensed under a Creative Commons BY-NC-SA 4.0 Licence.