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Destructive Polarisation in the Voice to Parliament Referendum: A Preliminary Assessment

It is an unseasonably cold Thursday morning in Hamburg, and after a great opening session last night with Aleksandra Urman, Mykola Makhortykh, and Jing Zeng we are now starting the first full day of the Indicators of Social Cohesion symposium. I’m presenting the morning keynote, on our current work assessing the news and social media debate around Australia’s failed Voice to Parliament referendum as a possible case of destructive polarisation.More on this as the research develops, but for now my slides are here:

Are We Heading for Another Facebook News Ban?

Over the past month, Meta has been in the news again for its troubled relationship with news and news publishers in Australia and elsewhere, and several media outlets have asked me to provide some commentary on recent developments. Two major new announcements from Meta prompted this: first, the news that it would not renew its agreements with some Australian news publishers to voluntarily share a small amount of its advertising revenue with them; and second, the announcement that it would progressively downrank news content on Instagram.

This follows on, of course, from the brief ban of all news content on the Australian Facebook in February 2021, after the federal government introduced a law, the News Media Bargaining Code (NMBC), intended to compel Meta and other search and social media platforms to share some of their advertising revenue with news publishers; and from a similar, still ongoing news blackout on Facebook that has been in place in Canada since August 2023 after its parliament passed a bill that was strongly influenced by the Australian NMBC.

I had an opportunity to discuss the Australian news ban and its implications in a foreword I contributed to my friend Jonathon Hutchinson’s new book Digital Intermediation: Unseen Infrastructure for Cultural Production, which I’ve now made available separately here as well. Drawing on Jonathon’s terms, the news ban clearly demonstrates Meta’s power, as a key digital intermediary, over the flow of news and information, and its ability to materially affect this flow within hours; however, the News Media Bargaining Code also provides a cautionary example of how not to go about curtailing that power – for various reasons that have much more to do with politics than policy, it is, in the end, a very poorly designed mechanism, as Australia and Canada have by now found out. The foreword article is available here:

Axel Bruns. “Digital Intermediation, for Better or Worse.” Foreword to Digital Intermediation: Unseen Infrastructure for Cultural Production, by Jonathon Hutchinson. London: Routledge. xv-xxiii.

In the following, I’m going to share some responses I’ve provided to one of the journalists who approached me about the ongoing NMBC saga. There was too much here to use in a news article, but the query was useful in prompting me to outline my views on Meta’s actions in response to the NMBC.

What caused the Australian Facebook news ban?

Politicians and Media as Influencers of Social Media Polarisation during the Qatargate Scandal

The next speaker in this I-POLHYS 2024 session is Rita Marchetti, who shifts our attention to another scandal: the Qatargate case. She notes the limited attention of media scholars to corruption issues, even in spite of growing funding for anticorruption studies of legacy media – the potential role of social media in anticorruption activism has received very limited attention, in particular.

How the Tangentopoli Corruption Scandal Turbocharged Italian Media Populism

The final session at the I-POLHYS 2024 symposium in Bologna starts with Marco Mazzoni, whose focus is on media populism – and he centres his presentation on the politicisation of the Tangentopoli corruption scandal as a media event in the early 1990s, which became the starting-point of media populism in Italy.

How Media Coverage Might Drive Polarisation (and Depolarisation)

The final speaker in this I-POLHYS 2024 session is Sergio Martini, whose interest is in the role of media in perceived polarisation. This might be driven by the conflict focus in media coverage, and its attention especially to extreme positions – but are there ways to counteract this and contribute to depolarisation instead?

Drivers of Engagement with Mis- and Disinformation and Their Impact on Polarisation

The second day at I-POLHYS 2024 starts with a paper by the great Laura Ianelli and Giada Marino, who will recap I-POLHYS research activities on the connections between polarisation and problematic information. These concepts have been increasingly connected in the literature, and Laura and Giada conducted a systematic literature review of such research – yet only a small handful of the articles referencing both phenomena actually address them in any meaningful way; elsewhere the terms are more often used as buzzwords.

Diagnosing Destructive Polarisation in the Voice to Parliament Referendum

And we’ll finish the day at I-POLHYS 2024 with my keynote, which builds on the work of my Australian Laureate Fellowship team to review the types of polarisation that have been identified in the literature and develop the concept of destructive polarisation as a particularly concerning stage of polarisation dynamics. Our research proposes five distinct symptoms of destructive polarisation – and in the keynote I reflect on the recent Australian referendum on an Indigenous Voice to Parliament to explore to what extent these five symptoms of destructive polarisation were present in the news and digital media debates in the lead-up to the referendum.

Here are the slides for the presentation:

Using Artificial Intelligence to Enhance News Polarisation Analysis

The final speaker in this excellent opening session at I-POLHYS 2024 is the equally excellent Fabio Giglietto from the Vera.AI project, whose focus is on media political partisanship and polarisation in Italy. Especially noteworthy here is also that his project explores the use of Large Language Models (LLMs) in news and social media research – a new approach that also needs a great deal of new validation approaches.

Partisan Sorting in News Media Consumption: Yes, Actually, the US Is an Exception

The next speaker in this session at I-POLHYS 2024 is Ana Sofia Cardinal, and her interest is in (news) partisan sorting. This builds on digital trace data from the Web browsing practices of Internet users in several European countries and the US. This work is important given the suspected increase in political polarisation, the decrease in trust in the media, and the rise of far-right parties in several countries.

Longitudinal Patterns of News Audience Polarisation around the World

The next speaker in this opening session at I-POLHYS 2024 is Richard Fletcher, whose focus is in polarisation amongst news audiences. Has such polarisation increased over time, and how does it differ between news audiences in different countries?

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