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Digital Media Innovation at the ABC

ABC Digital Media Forum Last Friday I went down to Sydney to attend and speak at the ABC Digital Media Forum, an internal conference exploring innovative possibilities for the national broadcaster especially in the user-led online environment. The ABC is doing pretty well in this field already, and from what I saw at the conference, there are plenty more exciting projects in the pipeline - some of these remain firmly under wraps before they're officially launched, though, so I won't mention them here.

My own contribution was to a session exploring the potential of embedding produsage-based models within the ABC framework, and I've already posted my suggestions here and over at Produsage.org; we had a very constructive discussion afterwards which especially also touched on the institutional requirements of the ABC as a taxpayer-funded, public service media organisation with certain obligations to citizens and government, and I think the immediate future for the organisation probably lies in a tiered approach which quarantines its premium, journalistic content to some extent from the potentially more unruly, raw material generated by users, but also explores possible ways in which the two can constructively connect with one another.

Club Bloggery 7: Election Flops on YouTube

Jason Wilson, Barry Saunders, and I have now posted the seventh instalment of our ABC series Club Bloggery, covering the online dimensions of the Australian election campaign. Just to mix things up a bit, this week we had a look at what's been happening on YouTube over the past few weeks, and found that (perhaps unsurprisingly) the more interesting developments are in DIY campaign advertising and mash-ups. Plenty of links included with the story, which we've also posted to our group blog Gatewatching - I encourage you to see for yourselves!

Election Flops on YouTube

By Axel Bruns, Jason Wilson, and Barry Saunders

In an election campaign as drawn out as this, you'd have to have excellent memory to remember the hype around John Howard's use of YouTube to make policy announcements. Some months ago, the media were all over the story - but unfortunately for the Prime Minister, much like the widely-predicted poll 'narrowing', the YouTube effect has been missing in action.

That's not to say that YouTube and similar sites haven't played a role in the campaign - but certainly not to the extent they've already featured in the U.S. presidential primaries, where debates between the candidates on either side of the political divide have invited citizens to pose their questions via YouTube, and where some politicians even announced their intention to run for President on the site.

Citizen Journalism beyond the Tactical Moment, Blogging with an Australian Accent, and Other Upcoming Publications

I'm very happy that a few of the articles and chapters I've worked on throughout the year are now coming close to publication. One of them is a chapter in Digital Media and Democracy: Tactics in Hard Times, a book edited by Megan Boler for MIT Press; my contribution is based on one of my papers for the AoIR conference last year and explores the possibilities for citizen journalism beyond the tactical moment, as it transcends the industrial journalism/citizen journalism two-tier structure first described (though not exactly in those terms) by Herbert Gans so many years ago. Will citizen journalism remain tactical, and thus perhaps excuse itself from attempting to exert a more permanent, strategic influence on public life? Will it 'sell out' and go mainstream? Or is there a third, hybrid option which retains its strengths as a bottom-up movement while developing more permanent, sustainable forms?

My suggestion in the chapter (which I've called "Gatewatching, Gatecrashing: Futures for Tactical News Media") is that we may see a development of citizen journalism that's not unlike the trajectory charted by the evolution of extra-parliamentary opposition groups in 1970s Europe into credible political alternatives (and here especially the Greens parties). As a German, the obvious case in point for me is the career of Joschka Fischer from street protester to German Foreign Minister, ultimately commanding grudging respect even from old political enemies - and in citizen journalism, I think we're beginning to see the potential for similar transformations. In the chapter, I do go so far as to call OhmyNews' founder Oh Yeon-ho "the South Korean Joschka Fischer of journalism", though with tongue in cheek - guess you'll have to wait for the book to come out to see whether you agree with me on that one. It's now listed for pre-order on Amazon.

From CNN to Democracy TV

Boston.
One of the cultural icons of the 1980, MTV has come in for some criticism in recent years for its ever-decreasing coverage of the world of music, in favour of sit-coms and reality TV. Actual music videos, the stuff the MTV empire was built on, are featured these days at best as interstitials in between re-runs of The Real World and Punk'd. Having spent almost a month here in Boston and exposed to U.S. television now, I think much the same can safely also be said about CNN: actual news stories are few and far between an endless stream of pundits, 'expert' commentators, and unmitigated political pontification by hosts acting not as news reporters or even merely as news anchors, but as media spectacles (think trainwrecks, not fireworks) in their own right. (Pointedly, the New York Times TV schedule classifies most of CNN's and Fox News' content as 'talk / tabloid' rather than 'news'.) The Daily Show with Jon Stewart did a nice job on pointing out the journalistic travesty of CNN's coverage of Queen Elizabeth's recent visit to the U.S., for example (watch it now, before Comedy Central does its thing and the video disappears from GooTube):

I, for One, Welcome Our New Cylon Overlords

Boston (with apologies to Kent Brockman).
So, over the last few days I've found myself inadvertently in the centre of some degree of controversy in the online Battlestar Galactica fan community. This was sparked by my report from the BSG panel at MiT5 last weekend. People more closely aligned with that fan community have posted some very insightful thoughts here on my blog, but in the meantime the discussion has moved over to where I think it properly belongs - the Battlestar Wiki blog. Additionally, audio and video from the original presentations has also been posted. I wish the community well in deliberating the implications of the papers presented at MiT5, and in its outreach endeavours to female fans of BSG. As a BSG fan myself (going right back to the movies several eternities ago, much as it pains me to admit this) I'm also likely to drop in to the wiki every once in a while to see how it's developing - it would be nice to see a few more spoiler warnings for those of us in televisionally challenged regions who haven't yet succumbed to bittorrenting the whole lot, though! (In fact, the BSG wiki reminds me quite a bit of the Perry Rhodan wiki I mentioned here a while ago - here's hoping that the BSG series in its new incarnation will be blessed with a similarly lengthy run...)

From Battlestar Galactica to BSG Studies?

Boston.
There's a whole panel on Battlestar Galactica here at MiT5 - how could I resist? Melanie E. S. Kohnen is the first speaker, presenting on Battlestar Galactica and the Reimagination of Contemporary American History. She begins by noting the connections between the BSG story of a surprise attack on the twelve colonies, and the 9/11 attacks (although strictly speaking, in a full analogy, it would have been only the people within the Twin Towers who had survived). Different from the black-and-white positioning of the U.S. adminstration, however, the question of who is on which side is problematised strongly within BSG; it is almost impossible to determine who is human and who is Cylon in the BSG story. Melanie now describes the BSG scenario after settlement on New Caprica, where humans under Cylon rule are caught between collaboration and resistance (through suicide bombings and other oppositional actions) - this is personified in the opposition between Baltar and Roslin in the show.

Where's Tony?

Leeds.
(I realise I've started the last few posts with 'well' - so let's try to avoid this for a while.) As a long-time news junkie, since I've arrived in the UK, of course I've been looking to BBC television news for my daily fix. As television news goes, BBC World is usually held up as an alternative preferable to CNN - which like most U.S.-based TV news channels has lost a great deal of credibility in recent years, due to their insufficient ability to maintain a critical stance towards administration rhetoric. Similarly, BBC News Online is of course one of the most respected online news sources, and indeed has also shown some interesting and innovative tendencies to incorporate user contributions and external content in an effort to embrace citizen journalism within the confines of the BBC Charter.

Towards an Australian Digital Children's Television Channel?

Lee Burton and Peter Maggs from the Australian Children's Television Foundation are the next keynote speakers at ATOM 2006, speaking on the children's television debate. The Australian Communications and Media Authority's current review of children's television standards provides a backdrop to this debate. They begin by showing a brief video of kids' statements of what thye'd like to see on TV - perhaps in the form of a dedicated kids' TV channel...

Peter now notes the long history and conflicted future of the ACTF. Government requirements call for 260 hours of C and 130 hours of P programming; within this C quota, Australian TV channels must show a total of 32 hours of first-run children's drama (financed usually around 30% with txpayers' money). However, such shows are invcreasingly shown at times when the intended audience isn't around - kids typically aren't home at 4 p.m. on Friday afternoon, for example. Daytime programming is largely filled with U.S.- and Japanese-made animation, which is often provided to channels free of charge and makes its money through selling related merchandise. In the afternoon, on the other hand, the 4 p.m. timeslot is filled with locally-made shows competing for the same audience, even though the audience isn't likely to be home yet. This could be seen as a waste of taxpayers' money. On the other hand, the audience figures for kid watching TV peak between 5 and 10 p.m. - along with primetime for other demographics.

Talkin' 'Tube

A quick heads-up for anyone in the Brisbane region: I'll be on ABC radio 612 this afternoon, some time after 1 p.m., getting interviewed by Richard Fidler about YouTube. Questions we'll cover may include:

  • What kind of videos are on YouTube?

  • Who is using it?

  • Will YouTube change the way we access entertainment/info/news?

  • How is it different to MySpace?

  • Are there any censorship/copyright issues?

The BBC and the Future for Public Service Broadcasting

Tonight I'm at UQ yet again, for the second CCCS public lecture by visiting scholar Georgina Born (and you've got to admire my restraint in not titling this blog entry "Born Again"). This talk looks like it's going to be more generally about the lessons to be learnt from the BBC's history and present. She begins by noting the distance between executive rhetoric and the reality of work in public service broadcasters (PSB), but of course such contradictions characterise any complex organisation.

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