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How Julia Gillard's Misogyny Speech Went Viral

The next panel at the Digital Methods conference begins with a panel by Theresa Sauter and me, on the viral distribution of links to the video of Julia Gillard's "misogyny" speech in 2012 as it was posted in full on the ABC News site. Unfortunately the audio recording didn't work out, so below are the slides only - do make sure you click on the links to see the video and the animations of the emerging retweet network.

Revisiting Produsage

After the “Compromised Data” symposium in Toronto I’ve made my way over to Europe, where my first stop is a PhD symposium in Copenhagen where I’ve been invited to present an update on my work on produsage. Here, I’ve revisited the fundamental concept of produsage and made the link to my current work on the uses of social media, especially in a journalistic context. Slides and audio below:

'Big Data' and Government Decision-Making

The next speaker at "Compromised Data" is Joanna Redden, whose interest is in government uses of 'big data', especially in Canada. There's a great deal of hype surrounding 'big data' in government at the moment, which needs to be explored from a critical perspective; the data rush has been compared to the gold rush, with similarly utopian claims - here especially around the ability for 'big data' to support decision-making and democratic engagement, and the contribution 'big data'-enabled industries can make to the GDP.

But how are 'big data' actually being used in government contexts? New tools and techniques for the analysis of 'big data' are of course being used in government, but how these affect policy decisions remains unclear. Social media analysis is similarly being used for public policy and service delivery; sentiment analysis is used for some decisions around law enforcement and service delivery, but adoption to date is slow.

Engagement through Social Media: What Do We Mean?

The final presentation in this "Compromised Data" session is by Mary Francoli and Dan Paré, who focus on the question of engagement and mobilisation in a time of rapidly evolving social media use. One initial observation is that these terms lack definitional clarity - there are some very high-level definitions (e.g. building on UN definitions), but these remain vague; political and civic engagement are conflated, and specific forms of engagement are not necessarily defined in detail.

Simply voting is a form of engagement, for example, but is clearly different from other, more complex forms of political engagement. The literature increasingly links these types of activity with social media (and with the Net more broadly) - and the extent to such such forms of engagement occur, and how they interrelate with forms of offline political engagement, need to be studied in greater detail.

Emergent Norms in Information Sharing on Twitter

The final presenter in this AoIR 2013 session (and thus, the final presenter this year!) is Hazel Kwon, whose aim is to better understand the flows of communication on social media during protests. Her frame of research in this is Emergent Norm Theory, whose emphasis is on the rapid and transformative potential of word of mouth on collective behaviours. This is a process of diffusion for a collective identity.

Protests can be understood as collective behaviours. They may be prompted by the circulation of rumours, which are characterised by the informal and improvised circulation of situational information; gradually, key themes and issues are being identified and converted into key messages that define the protest action. They draw on a special type of crowd, the diffuse crowd. But existing theories largely consider such phenomena in the context of physically co-located crowds; translation to social media environments must necessarily develop somewhat different understandings.

Twitter in the Regional Elections in Flanders

The next AoIR 2013 paper is by Pieter Verdegem and Evelien D'Heer, who shift our focus to regional elections in Flanders. The role of Twitter in politics has been described from both optimistic and pessimistic perspectives; the Twittersphere has been seen by many to reflect existing social structures. Is there a move from formal and representative politics towards networked politics, though? From broadcasting to convergence logic?

Pieter and Evelien captured all @mentions in the #vk2012 debate, engaging in both content and network analysis. The hashtag was promoted by the public service broadcaster in Flanders, so it provides a useful point of entry into election-related discussions on Twitter and was frequented by politicians, journalists, and ordinary Twitter users. There was a significant spike in tweets on Election Day (14 Oct. 2012), with far less activity on other days - usually around 200 tweets per day. Activity picked up somewhat during the final week of the campaign.

Twitter and Minor Parties in the US Election

The next presenter on this AoIR 2013 panel is Christian Christensen, whose interest is in the minority parties in the US presidential election. He examined the tweets of four minority parties, defined as parties which had enough ballot listings across the states to technically be able to win the election: the Libertarians, the Greens, the Constitution Party, and the Justice Party. This, then, is a study of third party politics - and such parties have traditionally adhered to a polarising and populist style of politics.

In combination, the four parties' candidates had some 129,000 Twitter followers, led by the Libertarians with 100,000. They tweeted only a limited amount of time during the campaign, mostly during the debates and on the day before Election Day. Retweets of their tweets were often centred around a small number of original tweets, and were more or less proportional to their total number of followers.

Twitter Humour in the US Election Debates

Well, with our Twitter and Society book officially launched, I'm now in a final AoIR 2013 session on politics and Twitter. First off, Kevin Driscoll is presenting on the role of Twitter in the US presidential election, noting how much "Twitter's opinion" was used as a yardstick for overall public opinion. There is some slippage here: "Twitter" as the Twitter community, "Twitter" as Twitter, Inc., and "Twitter" as a source of opinion data.

Kevin and his colleagues examined the Twitter activity around the three US presidential debates, following the live Twitter streams as the debates happened and dynamically adding more and more keywords to track on Twitter. They divided these tweets into retweets and original tweets. Some 0.01% of all users accounted for around 25% of all retweeted posts - and these users included politicians, pundits, journalists, comedians, and a variety of other accounts; 62 comic accounts were the source of 4% of all retweets.

#aufschrei: Germany's First Major Twitter Debate

The final presentation in our AoIR 2013 panel is Stine Eckert, whose focus is on the #aufschrei hashtag in the German-language Twittersphere that reacted to the issue of sexual harassment, in January 2013. It was prompted by a number of mainstream media articles about sexism and sexual harassment, from a prominent German politician as well as in other public spaces; as more such examples came to light, the Twitter hashtag #aufschrei was suggested as a means to compile and curate such stories! continuing over several days. The hashtag itself received further mainstream media attention.

How did the #aufschrei debate evolve, then, what links were being shared, and what format did the tweets take? Stine coded some 9,000 #aufschrei tweets, especially finding tweets about the debate, tweets supporting the women reporting these cases, and tweets moving the discussion into other, sometimes off-topic areas as key categories of tweet topics. Tweets about the debate often engaged in meta-discussion about the #aufschrei phenomenon itself, while support tweets expressed their sympathy with the stories shared; at the same time, there were also some misogynist statements, jokes, and other types of responses. Overall, some 44% engaged in debate, media, and political discussion; 33% offered examples and support; 23% contained misogynistic statements and jokes.

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