It’s that time of the year again, when I set off for the usual end-of-year round of conferences – and this year has turned out to be an especially busy one. As I write this, I’m already in Toronto for the inaugural workshop of a Canadian-funded, multi-partner research project on Social Media and Campaigning which is led by Greg Elmer of Ryerson University; this comes at an interesting time, of course, with electioneering south of the border in full swing. We’re already tracking the Twitter performance of both campaigns’ key accounts – more on that as it develops.

My next stop is Helsinki, where I’ve been invited to present two guest lectures to the international Masters students. The first of these will be an update of the keynote “Gatekeeping, Gatewatching, Real-Time Feedback: New Challenges for Journalism”, which I presented at the Brazilian Society of Journalism Researchers last year, and addresses the challenges faced by journalism in an always-on, social media-driven environment; the second presents the work which my Mapping Online Publics colleagues and I have done on “Social Media and Crisis Communication”.

I’m please to say that a new article of mine has been published in Media International Australia (which means I’ve now had articles in consecutive MIA issues…). The issue in question, on “The ‘New’ News”, was edited by my QUT colleagues Stephen Harrington and Brian McNair, and looks like a bumper collection of exciting work – full details are here.

My article is on the use of Twitter by Australian journalists, looking especially at the Rudd/Gillard leadership spill in June 2010, and the federal election night in August. Below is the abstract – the full article is here, and a pre-print version is here.

Journalists and Twitter: How Australian News Organisations Adapt to a New Medium

From the substantial volume of tweets during the Rudd/Gillard spill, the 2010 election campaign, and the screening of Q&A episodes to Australian editor Chris Mitchell’s threat to sue journalism academic Julie Posetti for reporting on statements about him at an academic conference, Twitter has developed an increasingly visible presence in Australian journalism. While detractors like Mitchell remain vocal, many other journalists have begun to explore manageable approaches to incorporating Twitter into their work practices, and for some – like the ABC’s ‘star recruits’ Annabel Crabb and Latika Bourke – it has already become a career driver.

Building on the data generated by a continuing, three-year ARC Discovery project, this article examines the tweeting practices of selected high-profile Australian journalists during significant political events, and explores their positioning within and interactions with the wider network of Australian Twitter users. It employs innovative data processing approaches to assess the centrality of these professional journalists to the networks of Australians discussing the news on Twitter, and places these observations in a wider context of journalist/audience relations, a decade after the emergence of the first citizen journalism Websites.

OK, so to save this blog from turning completely into a conference blog (watch out for the Australia/New Zealand Disaster and Emergency Management Conference, starting next week), here’s a round-up of my most recent publications. Most of these build on our Twitter research – and you can find more detailed updates about those projects over at Mapping Online Publics.

I’ve had three co-authored journal articles published over the past few weeks. Of these, the most recent one is in First Monday, and was co-authored with Eugene Liang Yuxiang from the National Cheng Chi University in Taipei, following on from a workshop on Twitter and crisis communication research which took place there last October. In the paper, Eugene and I compare our approaches to tracking disaster-related communication on Twitter – I discuss our work with yourTwapperkeeper and Eugene outlines the infrastructure the Taiwanese team have built. For more, see:

Axel Bruns and Eugene Liang Yuxian. “Tools and Methods for Capturing Twitter Data during Natural Disasters.” First Monday 17.4 (2012).

Two other publications are co-authored with my QUT colleague Jean Burgess, and appeared in Journalism Studies and Journalism Practice within two days of each other. The first of these is another methodology article, and outlines how our methods for Twitter research may be used by journalists and journalism researchers; it’s based on the paper we presented at the Future of Journalism conference in Cardiff in September 2011. More details are here:

Canberra.
The final speaker in this DHA 2012 session is Julie Freeman, whose interest is also in online political participation; her focus is on the City of Casey local government authority in Victoria, comprising a population of 256,000 citizens served by 11 councillors. How are online tools and platforms used in local government in this case?

Casey has its own council Website, of course, as well as a Twitter and Facebook presence (which is mainly used to disseminate media releases), the civic networking site Casey Connect (a council-provided platform for local clubs and associations to present themselves, at arms’ length from council) and the civic consultation facility Casey Conversations (a PhD project which offers discussion boards on key advocacy issues, without direct council involvement in the discussions).

Canberra.
The next speaker at DHA2012 is Sora Park, whose interest is in the processes of online discussion participation, initially especially in the context of the 100 days of political protest in South Korea in 2008. Different online discussion platforms have different affordances, of course – some will list only the most recent or most popular (or most recently popular) posts, for example, thus directing users’ attention towards specific contributions.

Berlin.
The second day of the Berlin Symposium begins with a keynote by Rebecca MacKinnon, who begins with the story of an arts installation, the Berlin Twitter Wall, which reflected on the fall of the Wall in 1989 through the medium of Twitter. As it happened, though, the hashtag #fotw (fall of the wall) was taken over by Chinese Twitter users, protesting against the continuing censorship in China; this cold war view of state censorship as an ‘information curtain’, and of digital media as the samizdat of the day, continues to permeate today.

But this ‘iron curtain 2.0’ view of the Internet has also been criticised – there are more complicated problems that mere barriers to access, and more complex divisions than those commonly perceived to exist between ‘authoritarian’ and ‘democratic’ countries. We may be succumbing to historicism, even to technological determinism, blinding us to what’s actually going on. Where, in fact, are we going, then?

Seattle.
The final paper at AoIR 2011 is presented in absentia of the original authors, who were led by Muhammad Abdul-Mageed, and focusses on the use of Twitter during the continuing Arab Spring uprisings. It examines the linguistic features of the forms of Arabic used in these tweets, as well as the topics and sentiments expressed. The authors examined some 2000 tweets sampled at random from some 233,000 tweets gatered between November 2009 and February 2011. Tweets were coded for topic across a range of thematic categories, for language (standard vs. non-standard Arabic), and sentiment (objective, subjective; positive, negative, neutral, mixed).

Seattle.
The final speaker in this session at AoIR 2011 is Shawn Walker, whose interest is in the viral diffusion of information. He focusses here on the viral diffusion of videos during the last U.S. presidential election. Such diffusion addresses the dynamics of viral information flows online; videos sometimes managed to generate some millions of views in a very short time. Shawn’s project compared the diffusion of a number of videos across the blogosphere over the course of a year and a half.

How is this done methodologically? How can relevant data be gathered and analysed? Shawn generated data for some 125 videos across 10,000 blogs; this involves substantial data scraping and capturing, as well as (hand-)coding and analysing data. Extracting data on videos from YouTube is far from easy, and it’s impossible to predict which videos will go viral; instead, the project used a tool called Viral Video Chart to determine the top viral election videos, as well as exploring YouTube manually to identify different versions and mashups of the same video. Shawn also used paid access to viewing data provided by TubeMogul – which was not always comprehensive or entirely accurate, however.