The final speaker in this ICA 2018 session is Juho Vesa, whose interest is whether social media activity serves to empower traditionally weaker political groups, such as NGOs. Media success for such groups may simply mean media access, or also a greater involvement in agenda-building through their media presence.
Larger groups can use their digital presences as a platform to feed directly into journalistic processes. Smaller groups, however, might need to generate broader interest on social media first, which may then attract media coverage; this follows a networked media logic and may mean that the status of the group initiating …
      










