Up next in this AoIR 2015 session is AoIR president Jenny Stromer-Galley, whose focus is on the social media use of US gubernatorial candidates. Their tweeting activities are linked of course to the very lengthy US electoral process from surfacing candidates through primaries and nominating conventions to the elections themselves.
Most of the research into social media use during these elections tends to aggregate general election messaging, but this is strongly affected by a variety of external factors, too. There are some fairly established rhythms of general elections: from early strategic messaging through mid-campaign debates and mobilisation to end-game reinforcement …