The first morning at ECREA 2016 starts with a session that celebrates the launch of our Routledge Companion to Social Media and Politics, and begins with a paper by my co-editor Gunn Enli. Her interest is in the question of authenticity: this has become a big theme in advertising for just about any product or service, also including politics. This may be seen as a response to the artificial aspects of the postmodern world.
The more artificial ands focus group-tested political messaging becomes, the more the idea of authenticity has come to the fore. Such authenticity has been approached …