The next presentation in this AoIR 2024 conference session is by Constantin Paschertz and Christian Schneider, whose focus is on populist German politics on TikTok in the Bavarian state election in 2023. The use of social media in political campaigning is not new, of course, but German parties have tended to be hesitant to use TikTok for this – out of concerns about the Chinese ownership and dubious data practices of the platform.
But some 15% of German online users now also use TikTok for news (and this particularly includes first-time voters), and especially the fascist AfD party has moved …