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And the ZeMKI 20th anniversary conference in Bremen ends with a final keynote, by Alenda Chang. She shifts our focus to gaming, as explored from an environmental media studies perspective. Media have become more than passive vessels through which we contemplate the world; they also act upon the world, much as we do.

Game worlds have plenty to tell us about ecological relations, and structure many of the environments that we encounter on our devices; they are also entwined with such environments through augmented reality and other new features. So, the bifurcation between the textual analysis of games and studies …

The next speaker in this session at the ZeMKI 20th anniversary conference in Bremen is Scott Ellis, whose focus is on online expressions of heteronormativity. The US has a problem with young male suicide, for instance, and this is often a problem related to evolving masculine identities and sexualities; men are forming new types of bonds with each other, but this also leads to slurs from others.

Can straight men be gatekeepers of inclusive environments, then: this may redefine sex and aggravate (mediatised) heteronormativity, and results in many confused questions and positions about American masculinity. In turn, this is affecting …

The next session at the ZeMKI 20th anniversary conference in Bremen starts with Alessia Pensabene’s paper on feminist content creators on Instagram in Italy, and the way they are redefining political engagement for the digital age. These creators are usually not traditional activists, but ordinary users who have gained a large number of followers on Instagram and discuss feminist topics from personal experience – as women, as mothers, as survivors of gender-based violence.

Some such creators have more followers than official accounts of feminist organisations; this also affords them considerable influence as promoters of feminist books and other content, participants …

The final speaker in this session at the ZeMKI 20th anniversary conference in Bremen is Thomas Steinmaurer, addressing the dynamics of AI technocultures. He begins by highlighting the critical role of communication in engagements with AI: communicative AI has increasingly inserted itself into human-machine relationships, and AI appears now predominantly also in the form of artificial communication.

This has resulted in new information search routines and an erosion of information competences; it leads to a hidden anthropomorphisation of technology, and produces uncertainties in epistemic verification practices. Commercialisation is a key dynamic of such developments, led by dominant platform providers, and …

The next speakers in this session at the ZeMKI 20th anniversary conference in Bremen are Udo Göttlich and Felix Krell, whose focus is on interaction and representation in digital media use. Interaction theory has traditionally focussed on social interactions in offline worlds between co-present social actors, coordinating and negotiating their shared social situation, but this does not apply directly to online social interactions where there is no physical co-presence; such theory has been translated to such environments by emphasising shared the affect and intensity of online interactions, and considerations of temporality and immediacy.

Differences between synchronous and asynchronous interactions, and …

The next speaker in this session at the ZeMKI 20th anniversary conference in Bremen is Johanna Wahl, whose interest is in visual political communication on social media. How do the mediatisation and circulation of political images reshape protest forms; how can hybrid and algorithmically conditioned protest practices be analysed through their online visual representation?

Johanna focusses here on protest as a communicative action, and posting, sharing, liking online translates this to the digital environment. Images are important to this: they are embedded into digital media environments that shape communication and meaning, and protest collectives are therefore also increasingly focussing on …

The post-lunch session at the ZeMKI 20th anniversary conference in Bremen that I’m attending is on digital publics, and starts with Maria Grub and Antonia Wurm, focussing on Twitch as a platform for political discussion in Germany. Twitch, of course, is usually known as a gaming platform which enables people to livestream their gaming sessions while viewers communicate in real-time through a live chat. This can also be monetised, with streamers making money and gaining access to early game releases.

However, users also encounter political content on the platform, at least incidentally; this seems to especially favour right-wing content, and …

The final speakers in this session at the ZeMKI 20th anniversary conference in Bremen are Annekatrin Bock and Dan Verständig, whose focus is on programmed futures in education. We use complex technological systems everyday, but must be aware of when they are dysfunctional; as routines break and crises happen, this is when education happens. The promise of education is to address and enable us to navigate uncertainty, but what education provides also serves to negate certain possibilities.

Uncertainty is the starting-point for pedagogical action: it requires such action. But it is also an outcome of such action: education opens up …

The next speakers in this session at the ZeMKI 20th anniversary conference in Bremen are Julie Lüpkes and Anne Schmitz, whose focus is on the imagining of digital futures in digital tool development in education and journalism. These are examples of the mutual shaping of technology and society, through a reciprocal process of co-production, and they may embed a variety of smaller or larger ideas for the future, from projection through vision to imaginaries.

What digital futures do such tools present, then, and what factors limit their full realisation? This study engaged in media ethnographies and stakeholder interviews to understand …

The next session I’m attending at the ZeMKI 20th anniversary conference in Bremen is on digital imaginaries, and starts with a paper by Peter Gentzel. His approach centres on mapping: digital maps are a form of media that envision futures, showing aspects of our social and cultural life that are not quite visual, and seek to empower us to do and see things that are mostly hidden, and thereby provide for a better future.

Such maps include services like Google Maps, which focusses on providing consumption options, curated online maps of cultural options (like street art across a given city) …