The next speaker in this session at the ECREA 2026 conference in Brno is the great Anja Bechmann, who adds some empirical data on how younger users are actually engaging with social media platforms. The focus here is on Danish users aged 18-35, and on YouTube, and on users with ‘deviant’ personality profiles including extroversion and neuroticism.
This study worked with some 1,000 Danish participants who donated log files of YouTube use and engaged in a 25-minute survey about their usage practices; this enabled the project to examine, for instance, the time spent on the platform at various times in …












