The next session at the IAMCR 2025 conference in Singapore starts with Du Hengyu, whose focus is on the relationships between social media users and platform algorithms. Such algorithms are central to platforms; they influence what content we encounter, and how we can engage with others on these platforms. This has been studied from a user experience perspective, and over the shorter and longer term, but there remains a lack of relationship cycle models.
This study connected some 46 interviews with Chinese users of Weibo, TikTok, Bed Booklet, Bilibili, and Instagram, exploring their perceptions of platform algorithms. It examines their …