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Produsage in Business

Snurb — Friday 23 April 2010 00:25

Flying Visit to Perth and Adelaide

Produsage Communities | Produsers and Produsage | Produsage in Business |

There's a fair amount of travelling coming up for me over the next few months - and as always, where I'm attending conferences I'll endeavour to cover them on snurb.info (though a good part of my travels in May is for personal reasons, so don't expect too much - a few tweets here and there, perhaps).

First, though, I'm off to Perth and Adelaide next week to speak at the State Libraries of Western Australia (on 28 April) and South Australia (on 30 April) . In a talk I'm calling "Outreach and Co-Curation: Engaging with Library Users", I'll explore how libraries and librarians may use social media to connect and collaborate with library users - this updates my keynote at the ARLIS conference a couple of years ago and also builds on the social media reports I've written for the Smart Services CRC. Ultimately, what this points to is the significant potential for librarians and library users to engage in a shared practice of co-curating information and knowledge: importing and adapting produsage approaches into library practice, and in the process perhaps opening up new user communities for our libraries. I've already posted the Powerpoint here - and all going well, I'll add the audio from the presentation later on as well. UPDATE: The audio from the SLSA talk is now online as well. Thanks again to the SLSA and SLWA folks for organising the event!

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Snurb — Tuesday 20 April 2010 16:09

Social Media: Understanding Online Communities (SSCRC 2010)

Produsage Communities | Produsers and Produsage | Smart Services CRC | Produsage in Business |

Smart Services CRC

Social Media: Understanding Online Communities

Axel Bruns

  • 21 April 2010 - Smart Services CRC Participants Meeting, Sydney

Social Media: Understanding Online Communities

View more presentations from Axel Bruns.

Technorati : collaboration, communities, produsage, smart services, social media

Del.icio.us : collaboration, communities, produsage, smart services, social media

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Snurb — Monday 15 March 2010 10:14

CFP: Exploring Produsage - Special Issue of New Review of Hypermedia and Multimedia

Produsage Communities | Produsers and Produsage | Produsage in Business | Publications |

With my colleague Jan Schmidt from the Hans-Bredow-Institut in Hamburg, I'm delighted to have been approached by the editors of the Taylor & Francis journal New Review of Hypermedia and Multimedia to edit a special issue on produsage. Below is the Call for Papers - we welcome any enquiries and submissions. Please spread the word!

Exploring Produsage

A Special Issue of New Review of Hypermedia and Multimedia

Call for papers

The concept of produsage points to the shift away from conventional producer/consumer relationships, and highlights the more fluid roles of users and contributors within social media environments. Participants in open source projects, in Wikipedia, in YouTube and Second Life are no longer merely consuming or using preproduced material, but neither are they at all times acting as fully self-determined producers of fully formed new works; rather, they occupy a hybrid position as produsers of content.

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Snurb — Monday 7 December 2009 10:36

Social Media Volume 2: User Engagement Strategies

Produsage Communities | Produsers and Produsage | Smart Services CRC | Produsage in Business |

I'm very happy to report that the second part of my Social Media report for the Smart Services CRC has now been released, again under a Creative Commons licence. Volume 1 is still available here, and provides a general overview of the state of the art in social media; in doing so, it also points to a number of key social media sites which represent important developments in the field.

Volume 2 is divided into two parts: Part 1 offers background information that is crucial to the development of an understanding of how communities work and what motivates their participants to contribute, while Part 2 converts that understanding into a series of strategic recommendations for profit and non-profit organisations aiming to develop a presence within the social media environment. There is probably nothing here that will surprise long-time followers of social media developments - instead, the report aims at those individuals and organisations who feel the need to develop social media strategies, but have yet to establish a full understanding of what makes online communities tick, and of how to engage with them.

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Snurb — Tuesday 27 October 2009 18:19

Blog Mapping and Beyond...

Politics | Produsage Communities | Produsers and Produsage | Social Media Network Mapping | Produsage in Business | New Media and Public Communication (ARC Discovery) |

It's been a good week already - on Monday I've received notice that we've been successful with a major research grant application in this year's ARC Discovery round. The three-year project for which we're receiving $400,000 from the ARC, with my esteemed colleague Jean Burgess as the postdoc researcher, will extend the existing work on blog mapping which I've been engaged in for the past few years and take it to a new level - beyond capturing 'only' what happens in the Australian political blogosphere, we'll be working to get a much more comprehensive picture of Australian public …

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Snurb — Tuesday 27 October 2009 18:15

Produsage and Beyond: Exploring the Pro-Am Interface (JMRC)

Produsage Communities | Produsers and Produsage | Produsage in Business |

Journalism & Media Research Centre / Curtin University of Technology

Produsage and Beyond: Exploring the Pro-Am Interface

Axel Bruns

  • 29 Oct. 2009, 2-4 p.m. - Staff Seminar, Seminar Room, Journalism & Media Research Centre, 3-5 Eurimbla St (corner High St), Randwick, Sydney

  • 29 April 2010 - Curtin University of Technology, Perth, Western Australia

Produsage and Beyond: Exploring the Pro-Am Interface

View more presentations from Axel Bruns.

The concept of produsage (Bruns 2008) describes the user-led collaborative approach to content creation which is prevalent in open source, citizen journalism, and the Wikipedia, as well as many other social media spaces. While many produsage projects have emerged initially to challenge dominant players in industry, their successful establishment as viable and sustainable alternatives also opens the door for an exploration of manageable cooperative arrangements between industry and community. Many challenges remain for such Pro-Am (Leadbeater & Miller 2004) models, however - not least an often deep-seated sense of mutual distrust -, and successful Pro-Am models may be most likely to succeed when sponsored by trusted third parties (public broadcasters, NGOs). This presentation explores pitfalls and possibilities in the Pro-Am space.

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Snurb — Sunday 11 October 2009 03:01

Artificial Artificial Artificial Intelligence in Amazon's Mechanical Turk

Produsage Communities | Produsage in Business | AoIR 2009 |

Milwaukee.


The final speaker in this session at AoIR 2009 is David Bello, whose focus is on Amazon's Mechanical Turk system. This is a form of crowdsourcing, which itself combines the outsourcing of labour to an external provider with community-provided open source labour; crowdsourcing thus exhibits an open quality where users are not employed or hired, but simply choose to perform the tasks that they are interested in. In crowdsourcing, the requesting body solicits the general public to join the labouring community.

In the Amazon case, the company provides the platform which mediates the labour process; using this platform, a requesting body can provide tasks which are then performed by the labouring community. Community members are remunerated according to their provision of HITs (human intelligence tasks), which address problems that cannot be done by computers (semantic and cultural understanding, or sensory translation).

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Snurb — Sunday 11 October 2009 02:53

Critiquing the eBay Live! Conventions

Produsage Communities | Produsage in Business | AoIR 2009 |

Milwaukee.


The next speaker at AoIR 2009 is Michele White, who shifts our interest to eBay and its eBay Live! convention culture. This is an interesting translation of the asynchronous online trading model to a face-to-face venue for expressions of community, and through them comsumers are incorporated into and work for the community and brand. These people are consumer-fans who invest time and money into building an identity for the brand - this is for the most part no critical reinterpretation of eBay's brand message, but rather an enthusiastic dissemination.

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Snurb — Friday 9 October 2009 08:24

Web 2.0 as Forming an Electronic Marketplace

Produsers and Produsage | Produsage in Business | AoIR 2009 | Creative Industries |

Milwaukee.


OK, I'm soldiering on for the last of today's sessions at AoIR 2009 - can't wait to get back to my room and sleep off this illness, though. Hopefully I'll feel better for my session tomorrow! This session is on theorising Web 2.0, and we begin with Jacob Thomas Matthews. he begins by questioning Web 2.0 as a term, and suggests the collaboative Web as an alternative way of describing this phenomenon. Either way, this is often described as a substantial cultural shift which may lead to the emergence of a new participatory culture which empowers the user.

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Snurb — Friday 4 September 2009 00:19

User-Led Innovation beyond the Application Layer

Produsage Communities | Produsers and Produsage | Produsage in Business | Transforming Audiences 2009 |

London.


Jo Pierson and An Jacobs are up next at Transforming Audiences; their focus is on user innovation in creating new sociotechnical systems. Technology is layered, ranging from the application layer through presentation, session, transport, network, and data link layers to the physical layer; user innovation takes place to date mainly at the top of this layering, not in the lower levels. How can this be changed, and what tools are required to achieve it? How can the user be placed in control of the creative destruction which innovation can bring about - and indeed, what kind of innovation are we talking about?

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