Finally for this session at Web Science 2016 we move to Sebastian Stommel, who begins by considering what we mean by Web science in the first place. He suggests that 'big data' serve as a macroscope: a new way of looking at things at scale, and an opportunity to create generative models to explain digital traces.
The study applies this philosophy to the analysis of YouTube videos, which have a defined posting date and properties such as the number of views (indicating attention) and shares (indicating word of mouth). A generative model to explain such metrics over time could be …