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The final speaker in this ICA 2024 conference session is Jisoo Kim, whose interest is in the shaping of communication flows about Ukraine across English, French, and German communities. Such efforts are part of information warfare, aiming to win the battle for public opinion and perception; Russia, in particular, is employing state media and troll armies to disseminate its propaganda about the causes and progress of its war against Ukraine. More recently, this has also include nuclear threats, rhetoric, and diplomacy.

The present study examines this with a particular view to cross-platform content flows and time-series analysis of the distribution …

The next speaker in this ICA 2024 conference session is the great Mathias Felipe de Lima Santos, whose interest is in visual political communication across Facebook, Instagram, and Twitter in Brazil in the 2018 and 2022 presidential elections. Visual affordances are critically important in political campaigning, and such affordances continue to change; this works differently across different platforms, and cross-platform and/or multi-platform studies are therefore also critically important.

The project gathered some 23,000 images from the three platforms during the two presidential campaigns, focussing on the two presidential candidates; it used the Google Vision API to identify features in these …

The next session at the ICA 2024 conference that I’m attending is presenting articles accepted for a special issue of Political Communication

, and starts with Ryan Moore. Past research has explored the impact of social media on access to mis- and disinformation sources, but remains somewhat inconclusive or very context- and platform-specific. Some of this is drawing on self-reporting; some on browsing data (where it usually focusses on direct referrals from social media platforms); a more indirect link has yet to be explored in full.

Here, social media posts may lead people to other places online that then lead …

The Monday morning session at the ICA 2024 conference begins with Jakob Bæk Kristensen, presenting a study on cross-platform alternative news sharing. Cross-platform studies are highly necessary, but still remain rare: even if many platforms are designed to keep users on-platform, users themselves often act and share content across platforms – but it is difficult to trace those practices across multiple platforms. To do so, however, also would enable us to better understand the cross-platform network of single-platform publics, and thereby the broader media ecosystem.

Information sharing ecosystems can be defined in various ways; here, they are defined by a …

The next speaker in this ICA 2024 conference session is Tian Yang, presenting a comparison of the visibility of news on the Web, Twitter, Facebook and YouTube. Platforms are now central to the presentation of news production, dissemination, and use, and access through social media is considerably more common than direct access to Websites.

But the social media ecosystem does not replicate the web ecosystem, and some news outlets are making better use of those ecosystems to attract audiences than others. Users’ choices of platforms, and news outlets’ choices in engaging with platforms, both affect the formation of platform used …

The next session at the ICA 2024 conference is on news-sharing, and starts with Shu-Chu Sarrina Li, whose focus is on Facebook, Instagram, and Line in Taiwan. Social media are very popular in Taiwan – some 91% are regular Line users, 85% use Facebook, and 65% use Instagram, and half of all Taiwanese use some of these platforms to use and share news as well.

This paper approaches these practices through niche theory, which encourages scholars to explore media resource utilisation by identifying the breadth of the niches that such media address, and the overlap between the niches addressed by …

The final presenter in this session at the ICA 2024 conference is the excellent Hedwig Tønnesen, whose interest is in the strategies of political actors on three social media platforms. Social media are now widely used by such actors, of course, but have not necessarily delivered the wider democratic potential that some had seen in them; more often, they are simply used by parties to create engagement and mobilisation, or disseminate information and political advertising. This also generates visibility and amplification for their content, as well as engagement metrics for the political actors themselves.

Such uses are also constrained by …

The next speaker in this ICA 2024 conference session is the excellent Giada Marino, presenting some of the work of the Vera.ai research project. Responding to the challenge of mis- and disinformation, the project focusses especially on the coordinated communication networks that share such content in order to influence and manipulate social media audiences, and has developed a content-agnostic tool that monitors the activities of identified problematic accounts.

This currently works with CrowdTangle data, and is therefore under threat from the impending closure of the CrowdTangle data. Monitoring lists of problematic accounts derived from Meta alerts, it gathers up to …

The next speaker in this session at the ICA 2024 conference is the wonderful Jessica Gabriele Walter, who shifts our attention to the dissemination of verified false content on Facebook in the EU (and UK). This seeks to examine also the patterns of engagement with such content (rather than mere posting), and to do so draws on the Facebook URL Shares dataset.

The URL Shares dataset covers all URLs shared on Facebook that were shared more than 100 times on the platform, and adds monthly exposure and engagement data for some 48 countries and broad age groups and gender categories …

The next session at the ICA 2024 conference starts with a paper that my QUT Digital Media Research Centre colleague Dan Angus and I are presenting, so I’ll blog Dan’s part and then leave it to our slides to explain my contribution. Our work is part of a large project that investigates the dissemination of problematic, ‘fake news’ content on social media platforms.

We approached this by constructing a masterlist of some 2,300 problematic information domains which have been identified in past research, with a focus mostly on the United States, and building a research stack around that seed list …