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Three Challenges for Journalism in the Social Media Age

Rio de Janeiro.
My own keynote presentation started the second day of SBPJor. Powerpoint and audio are below; the full paper (which attacks the topic from a slightly different angle, but makes much the same points) is also online.

My sincere thanks to Carlos Franciscato and the SBPJor organisation for the invitation to speak at the conference; it’s been great to meet some of the many Brazilian journalism researchers whose work I’ve been aware of for some time now. I’m sorry that because of the language barrier I’ve not been able to participate more fully in the conference itself, but I hope my contribution has been useful – some good discussion in question time, certainly!

Preserving Our Memory of the First Draft of History

Rio de Janeiro.
The next keynote speaker at SBPJor is Marcos Palacios (whose speech I hear in live translation, so we’ll see how this liveblog goes…). Marcos suggests that there are hurrahs as well as uh-ohs in the transformation of journalism for the digital media environment: in the first place, as we venture into a digital environment, we learn that media have memory – that there are more uses for yesterday’s newspaper than to wrap today’s fish.

News has been called the first draft of history, of course – journalism has an input into both historiography, and into the formation of the collective memory of societies. Such journalistic memory was only able to be used in a limited fashion during the pre-digital age; today, it is much more widely and permanently available. The place of memory in journalism production is growing, therefore; memory becomes the fabric that builds the journalism we are coming to know today, and is embodied in it. This enables historical analogies and nostalgia, for example, but also has many other uses.

The Effect of Changes in Journalism on Democracy

Rio de Janeiro.
As part of my last overseas trip for this year, I’ve made it to Brazil for SBPJor, the conference of Brazilian journalism researchers – which opens with a keynote by John Pavlik. (My own plenary presentation follows tomorrow morning.) John’s focus is on the consequences of digital journalism for democracy: chief amongst these, disruption and innovation in the journalism industry; the emergence of a digital divide between those with and without access; the development of more robust interactive media; greater transparency in government; and increased civic participation.

Disruption and innovation is driven by greater access to high-speed wired and wireless Internet, as well as new (also mobile) technologies which enable us to connect to these networks. Additionally, the global economic downturn also presents great challenges for the media to reinvent themselves; this has been a problem for the mainstream media, but also provides opportunities for new media players to step into the breach.

The Role of the Humanities in Technological Development

Berlin.
The third day at the Berlin Symposium starts with a brief keynote by Damon Horowitz from Google, who outlines some further research challenges for the new Institute for Internet and Society. He begins by considering the auto-complete function of Web forms (as in Google search) – this is a simple indication of how data is gathered about usage patterns in pursuit of greater systems efficiency: it can be beneficial, but also a sign of humans losing agency to the system.

Second, the social media status update: a simple way of starting a conversation, of sharing information, of spreading ourselves; but where do such updates go? Who are the intended, or actual recipients? What are the consequences? Once we’ve tasted the pleasure of communicating more widely this way, it’s difficult to restrain ourselves from using this functionality – but do we understand the full implications of doing so?

New Public Spheres, and the Law

Berlin.
Finally, Karl-Heinz Ladeur responds to Wolfgang’s talk at the Berlin Symposium by also highlighting the fragmentation of the public sphere: first, on the one hand, there was a vision of a homogeneous political public organised in concentric circles, whose deliberative processes are facilitated by a supposedly neutral media; on the other hand, there was a view of a cultural public which integrates the imagined nation state with the society of individuals.

But through the gradual transformation of the media, a more active media role came to greater prominence; media were no longer seen as neutral, but as actors in their own right, and the notion of an entertainment public arose. Audiovisual media played an immediate role in the reproduction of everyday life in its fragmentation, and in the presentation of possible social norms – reality TV is the culmination of this process.

Juridical Approaches to New Forms of Publicness

Berlin.
The next speaker in this session at the Berlin Symposium is the Hans-Bredow-Institut’s Wolfgang Schulz, whose focus is on the impact of social media in changing the public sphere. Social media combine two key aspects: they articulate the social graph (providing social networking functionalities), and they lower the barriers for user-generated content (providing communicative and content sharing functionalities).

Uses of social media are governed by various rules: legally protected interests include copyright, personal data, communication transparency, protection of the private sphere, protection of minors, prohibition of hate speech, etc.; governance, though, takes place through technological means (software design and code), crowd-originated social norms, and other processes.

Robotic Journalism?

Berlin.
In response to Chris W. Anderson’s talk at the Berlin Symposium, Lorenz Matzat now discusses the question of ‘robot journalism’ and its impact on newsroom jobs. There is a substantial increase in the amount of data being collected (and to some extent, made available) by all sorts of devices; these data would also be valuable for journalistic purposes, of course.

Understanding Algorithmic Journalism

Berlin.
The afternoon session at the Berlin Symposium, on intermediaries in public communication, begins with Chris W. Anderson’s presentation on data journalism (he’s not the ‘long tail’ guy, by the way). He begins by describing journalism as a media form that’s meant to bring the public together – to assemble the reading public. In a sense, Google, and data algorithms, similarly bring the public together – and intermediaries emerge in this process.

Algorithms are predetermined sets of instructions for solving a specific problem in a limited number of steps; one of the best known algorithms of recent years is Google’s PageRank algorithm, of course. They are hybrid entities, cyborgs, both human and machinic: they combine both human intentionality and social structure, and technological affordances. In other words, they’re part of the social world, not machines impacting on it from the outside – but they’re also not determined entirely by social and societal forces, but retain technological qualities.

Understanding Flows of Information and Power in Open Data

Berlin.
I’m chairing the next workshop at the Berlin Symposium, which features a paper by Viktor Mayer-Schönberger and Zarino Zappia. Zarino starts us off by highlighting the Obama administration’s statement that government should be transparent, participative, and collaborative – and a number of open data sites by governments and non-government have now been set up.

But where is the research into how this material has been used, by whom, why, and with what results? Will such re-routing of information flows bring about a democratic renaissance, or will we see the rise of intermediaries who wield new forms of power? To address some of these issues, Zarino and Viktor have begun to map the new field.

Towards Open Statecraft

Berlin.
The second keynote at the Berlin Symposium this morning is by Philipp Müller, who will argue for the idea of ‘open statecraft’ in a networked world. He suggests that our world has become ‘unfiltered’ through the move from mass to networked and social media; the appropriate description for this is not simply many-to-many or few-to-few media, but n-to-n media, where all sorts of power games in pursuit of communicative impact, visibility, and success take place.

There are also some cognitive lags here – we’re missing a framework that allows each of us to work in these worlds, much as we once learnt, slowly and with difficulty, to live in the industrialised and mass media worlds. Historical analogies are 1386 – where lances as a military technology were first used to undermine warfare based on mediaeval knights, and in the process undermined the knighthood system overall; 1518, when Martin Luther became the first blogger, using the new technology of the printing press, and a church door, to initiate some 150 years of governance crisis; and 1927, when Bertolt Brecht pursued ‘radio theory’ and considered the development of audience-driven backchannels to radio as well as theatre plays.

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