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The next speaker in our panel at the Social Media & Society conference in Glasgow is the great Barbara Pfetsch, whose focus is on the issue spaces represented in these datasets on COP26 and COP27. Climate change is of course a planetary issue, and how it is addressed is linked to the transnationalisation and translocalisation of digital public spheres; such practices show that space is socially constructed, as are perspectives of the geography of responsibility and impact, which leads to a kind of discursive geography. There is a need here, then, to map the attention economy of climate change.

COP …

I was the next speaker in this panel at the Social Media & Society conference in Glasgow, presenting our analysis of the COP26 and COP27 summits through our practice mapping approach. Here are the slides:

We have one more paper session on the final day of the Social Media & Society conference in Glasgow, and it’s a panel coordinated by the great Risto Kunelius that I’m also presenting a paper in. This panel presents outcomes from the CLOUD-C project, which explored discussions around the COP26 (in 2021, which of course took place in Glasgow, too) and COP27 (in 2022, in Sharm El-Sheik) UN climate change summits from a number of perspectives.

Risto kicks us off by introducing the panel itself: data for the project were gathered from Twitter using a set of keywords related to …

I’m on 7% charge and only managed to blog the first paper in the final session at the Social Media & Society conference in Glasgow today, which was presented by Sanna Malinen. Her focus is on platforms and censorship, and she notes that activists have increasingly needed to consider visibility-based platform algorithms in their work.

Such algorithms are increasingly shaping visibility rather than banning problematic content altogether; this enables platforms to continue to engage in data gathering and surveillance even when users and their content are made less visible. Such interventions reduce the ability of activists to use such platforms …

And the final speaker in this session at the Social Media & Society conference in Glasgow is Nadia Urban, whose focus is on algorithmic grooming and governance in social media cultures. Such processes require users to actively infer and internalise algorithmic norms: to learn the algorithm and bend it to their own ends.

But this cuts both ways: there is a conditioning mechanism in the everyday interaction between users and algorithms which also grooms the users. Algorithms produce social order in social media environments, while users are also active interpreters of these algorithm’s functionality; what is missing is a better …

The next speaker in this session at the Social Media & Society conference in Glasgow is my excellent colleague Laura Vodden, presenting our reflections on the experience of doing research using the Meta Content Library clean-room environment (and we have just published a new article in Political Communication Report on the clean-room model as well).

The MCL is Meta’s core access model for data from Meta platforms; it replaced the previous platform CrowdTangle in 2024, similarly offering a Web interface and API but transitioning to a clean-room environment within which all serious data work is meant to be conducted. Access …

The next speakers in this session at the Social Media & Society conference in Glasgow are Carlos Entrena-Serrano and Tom Wright, whose interest is in TikTok creators’ response to the Trump government’s efforts to affect how TikTok works. Both Trump and Biden pushed for a change in ownership in TikTok’s US operations during their Presidencies; this has the potential to profoundly affect millions of users, especially if it ends up changing what content is promoted by the platform.

TikTok is now a sociotechnical assemblage that is deeply embedded into the lives of its many users; efforts to change how it …

The next session at the Social Media & Society conference in Glasgow starts with Areyana Proctor, whose focus is on racialised misogyny in the digital Manosphere: misogynoir. This is also a branding and monetisation strategy in digital content creation which is deliberately embraced by some influencers in the Manosphere.

Platform moderation is a specific risk faced by content creators, and misogyny towards women of colour is seen as a lower-risk approach, and an engagement tactic. Areyana explored this through a content analysis of some of this content, focussing on the YouTube channels of content creators with various racial identities. She …

And the final speakers in this session at the Social Media & Society conference in Glasgow are Monica Vania Chavez, Anna Feigenbaum, and Rinlapas Ketverapong, whose focus is on divine feminine energy content on TikTok. This encourages women to ‘step into their feminine energy’ but ultimately returns to highly traditionalist gender roles. This sits oddly next to ‘trad wife’ ideas: trad wives romanticise the past and draw on Christian roots, while divine femininity is rooted in alternative spirituality.

This project explores this for TikTok, but creating a new account and searching for divine femininity content, selecting a total of 24 …

The next speakers in this session at the Social Media & Society conference in Glasgow are Ella Duncan and Avery Fraser, whose focus is on true crime content’s gendered constructions of mothers who kill. Media representations of violence against women tend to reproduce gender inequalities, and this remains true for digital forms of such content.

True crime podcasting is a genre dominated by women, who present themselves as feminists, yet it remains riddled with misogynist tropes and stereotypes; this applies especially also to the women who committed homicides who may be covered in such podcasts. This project addresses three such …