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Monitoring the Australian Blogosphere through the 2007 Australian Federal Election (ANZCA 2009)

ANZCA 2009

Monitoring the Australian Blogosphere through the 2007 Australian Federal Election

Lars Kirchhoff, Thomas Nicolai, Axel Bruns, Tim Highfield

  • 8 July 2009 - ANZCA 2009, Brisbane

This paper examines the observable patterns of content creation by Australian political bloggers during the 2007 election and its aftermath, thereby providing insight into the level and nature of activity in the Australian political blogosphere during that time. The performance indicators which are identified through this process enable us to target for further indepth research, to be reported in subsequent papers, those individual blogs and blog clusters showing especially high or unusual activity as compared to the overall baseline. This research forms the first stage in a larger project to investigate the shape and internal dynamics of the Australian political blogosphere. In this first stage, we tracked the activities of some 230 political blogs and related Websites in Australia from 2 November 2007 (the final month of the federal election campaign, with the election itself taking place on 24 November) to 24 January 2008. We harvested more than 65,000 articles for this study.

New Models for Journalism, beyond the Citizen

Brisbane.
The next session at ANZCA 2009 starts with a paper by my colleague Terry Flew, who is also the chair of the conference. He begins by noting the old trope of the journalist as hero (as embodied for example by Messrs. Woodward and Bernstein in the Watergate affair), and its decline (Glenn Milne is the anti-hero in this context). There are substantial impacts of Web 2.0 technologies on contemporary journalism, of course, and there are serious questions about the future role of journalism. News organisations have most trouble, in fact, not in coming to terms with new technologies but with this new lack of deference to their once powerful position.

Blogging and Democracy in Iran

Brisbane.
Bugger: the ANZCA 2009 programme incorrectly listed Brian McNair's keynote for 10 a.m. rather than 9 a.m., so I missed almost all of it - very, very frustrating. Hope someone else blogged it...

So, I'm now in the first panel session of this last conference day, and the first speaker in this session is Nazanin Ghanavizi, whose interest is in blogging in Iran - a very timely topic at this point, of course. She begins by noting that one of the most important factors of social life is being able to give voice to one's ideas. Iranian society is already highly active online, especially by blogging - Persian is a major blog language, with some one million blogs in Persian, even in spite of the comparatively small population of Persian-speakers worldwide.

Business Models for Journalism: Forget Paid Content!

Hamburg.
The next speaker at Alcatel-Lucent Foundation / HBI 2009 is Holger Schmidt, from the conservative daily newspaper Frankfurter Allgemeine Zeitung (but he is quick to point out that he does not speak on the paper's behalf here). He asks what business models exist online, and notes the suggestions (by Rupert Murdoch and others) to implement paid content models - not least since free content models online are supposed to undermine paid models for print newspapers (but, he notes, the audiences for online and offline news content are hardly identical).

Funding Quality Content?

Hamburg.
We move on now to the economic perspective on quality content at Alcatel-Lucent Foundation / HBI 2009, and begin with Klaus Goldhammer from Goldmedia. He notes the current financial crisis; Germany's economy is expected to shrink by 6%, for example, and this has led not least also to the demise of a number of major magazine publications in the country. There has been a 20% decline in the circulation of German newspapers over the past ten years (leading some to increase their sales price); there was a 82% decrease in the stock price of leading commercial television company ProSiebenSat.1; while at the same time proceeds from television licences to the public broadcasters have increased substantially.

User Participation in Turkish News Sites

Copenhagen.
Finally we move on to Aylin Aydogan here at COST298. She, too, points to the changes associated with the rise of Web 2.0, and especially the emergence of user-generated content. Views of these changes as positive developments are hardly new, however - earlier Web-related developments were similarly seen as progress. Today, however, changes are very clearly driven by users and their motivations, and this is shifting the relationship between users and media organisations.

Past research in this context has focussed especially on the impact of citizen journalism and news blogging on news organisations; Aylin's study adds to this in the Turkish context. (She's taking a long time to take us through the existing work in this field, though - I wish she'd get to her work!)

Motivations of News Produsers

Copenhagen.
I've made the trip to Ballerup again for the second day of COST298 (my last - tomorrow I've got to travel back to Germany). We begin with Ike Picone, whose interest is in user motivations for participation in produsing the news. Ike begins by extending the produsage model to a two-dimensional structure (from production to usage, and from passive to active; 'old media' are therefore largely passive and comsumptive, while many Web media forms also remain consumptive, but are more active (passive and active could also be translated here into 'lean back' and 'lean forward', then).

Alternative Online Media in Turkey

Copenhagen.
The third speaker in this session at COST298 is Funda Başaran Özdemir. Her interest is in the use of alternative news Websites in Turkey - in particular, of the labour movement site Sendika.org. Traditionally, monopolies of knowledge have determined what qualifies as knowledge and how it it disseminated; they derive their power from mastery of complexity, the control of raw media materials, and their performativity, speed, and the ability to afford high costs. Opposed to such strategic interests are tactical initiatives which insert themselves into the cracks and exploit temporary opportunities.

Political Communication in the Networked Era

Athens.
The politics session at WebSci '09 continues with Elias Athanasiadis. Following Dan Gillmor, he notes the promise of new media for (political communication), and describes this as a transition from a top-down broadcasting model which has engendered politica apathy, mistrust, and citizen disengagement - or what he describes as 'skin-deep politics' - to a bottom-up netcasting in which interactivity, interconnectedness, the compression of time and space, and the disintermediation through phenomena such as citizen journalism creates the potential for citizen empowerment and (re)engagement.

Chinese Mobile News, Australian Bloggers, and Youdecide2007: Publications Roundup

Time to catch up with a few publications - my recent work is featured in a number of new collections:

Mobile Technologies: From Telecommunications to Media, edited by Gerard Goggin and Larissa Hjorth, collects some of the best papers from the Mobile Media 2007 conference (which I blogged about at the time) in Sydney. Looks like a fabulous collection, and I'm delighted that an article by former QUT Visiting Scholar Liu Cheng and me about SMS news in China has been included. We're looking especially at the experience at Yunnan Daily Press, where Cheng led the roll-out of SMS news functionality, and we're including some staggering statistics about the growth of Internet and mobile use in China as well (I wonder how they'll be affected by the global financial crisis...).

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