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View Axel Bruns's profile on LinkedIn Dr Axel Bruns is an Associate Professor in the Creative Industries Faculty at Queensland University of Technology in Brisbane, Australia. He is a Chief Investigator in the ARC Centre of Excellence for Creative Industries and Innovation (CCi), and has been a Senior Researcher in the Smart Services Cooperative Research Centre.

Bruns is the author of Blogs, Wikipedia, Second Life and Beyond: From Production to Produsage (2008) and Gatewatching: Collaborative Online News Production (2005), and the editor of Uses of Blogs with Joanne Jacobs (2006; all released by Peter Lang, New York).

Bruns has coined the term produsage to better describe the current paradigm shift towards user-led forms of collaborative content creation which are proving to have an increasing impact on media, economy, law, social practices, and democracy itself. Produsage provides a new approach to conceptualising these phenomena by avoiding the traditional assumptions associated with industrial-age production models. His study of these environments builds on his work in the area of participatory or citizen journalism and blogging. Bruns has been a visiting scholar at the University of Leeds, Massachusetts Institute of Technology, and the Hans-Bredow-Institut, Hamburg, where he further investigated the impact of produsage on democracy, citizenship, and the media. For more information about the produsage concept, see

Bruns's research interests are in produsage (or collaborative user-led content development), social media mapping, blogging, citizen journalism, online publishing, virtual communities, creative industries, creative hypertext writing, and popular music studies. He has published a variety of articles in these fields, many of which can be found at and He also contributes to the Mapping Online Publics blog on social media mapping, with Jean Burgess, and the group blog with Jason Wilson and Barry Saunders, and tweets as @snurb_dot_info.

In 1997, Bruns was a co-founder of the premier online academic publisher M/C - Media and Culture, which publishes M/C Journal and M/C Reviews, and he continues to serve as M/C's General Editor. In 2000, he co-founded dotlit: The Online Journal of Creative Writing with Donna Lee Brien and Philip Neilsen from QUT's Creative Writing and Cultural Studies discipline. He also serves on the editorial advisory boards of the journals New Media & Society, Information, Communication, and Society, the International Journal of Virtual and Personal Learning Environments, and the Journal of Virtual Worlds Research.