Creative Industries

So, last Saturday I went to the Future of Journalism event in Brisbane (and spoke on one of the panels). Contrary to my usual practice, I didn't live-blog the event - panel-based events are notoriously difficult to blog. Here, then, are some reflections on what I saw - adding to comments already posted by Mark Bahnisch, Marian Edmunds, Cameron Reilly, and Bronwen Clune, among others.

The event began well, with Margaret Simons setting the theme with her usual insightful comments. Her observations about the troubled economic future for the journalism industry (and here, especially newspapers) are perhaps nothing new to most of us (though still not necessarily fully appreciated by many journalists themselves), and the bleak future that this malaise points to especially for in-depth, costly, quality investigative journalism has been discussed in some detail already (including by Jason, Barry and me in the Club Bloggery series), but it was a useful framing for the panels to follow.

Now that the new Smart Services Cooperative Research Centre has been officially launched, we've begun to recruit for PhD students who'll be based with the QUT node of the CRC. This is an excellent opportunity to work with major Australian industry partners and key researchers in the Creative Industries and Business Faculties at QUT. If you're interested, get in touch now; if you know of anyone who may be interested, please spread the word!

My involvement is with the Social Media and Audience and Market Foresight programmes in the CRC (key industry partners here are Fairfax Digital and Sensis), so that's the focus of my interests; other colleagues in the CRC have slightly different research orientations. If you're considering proposing a PhD project in this field, it should address one or more of the topics of interest listed below.

Singapore.
The ISEA 2008 conference is pretty much over now - the last event broadly connected with it is a talk by new media theorist Lev Manovich in the beautiful Lasalle arts space. With a title of "Cultural Analytics", I wouldn't be so surprised if this was going to be pretty close to what my colleagues at QUT have in mind when they talk about cultural science...

His aim here is to extrapolate from current to future cultural trends, and he notes that such futurism is traditionally very difficult. Part of his approach, therefore, is to develop new projects with his students which may have the potential to set new trends themselves. Overall, he says, we'll see a very significant new cultural development that builds on data mining and data visualisation technologies.

Singapore.
The morning session on this second day at ISEA 2008 continues with Caroline McCaw and Rachel Gillies, with a project related to Dunedin in New Zealand. Overall, there is a series of 20 place-responsive public artworks across New Zealand by national and international artists; the Dunedin component involves three artists (Douglas Bagnall, Adam Hyde, and Zoe Walker and Neil Bromwich) in separate locations around the world collaborating over the Internet - one of these locations was Edinburgh, after which Dunedin is partially named.

Singapore.
The post-lunch session of this first full day at ISEA 2008 starts for me with a bunch of papers grouped under the overall title of 'Transforming Media'. Janez Strehovec is the first presenter, and his interest is in new media art as research. He begins by noting the wide-ranging and diverse nature of new media art. Common to many new media artworks is the lack of stability for the artefacts that are being created - artefacts are no longer stable, material art works, but instead art is reconceptualised as process. This also undermines the 'artist as genius' stereotype.

Singapore.
After a quick refreshment break with some tasty Singaporean food, we're now in a plenary panel session at ISEA 2008, on culture, technology, and Asian (or as it turns out, mainly Japanese) pop culture. Blogging panels is always difficult, but we'll see how it goes.

Adrian Cheok begins by noting the shift in policy in Asia towards a greater focus on cultural development in addition to science and technology (linked in part to the embrace of the idea of creative industries in Asia, of course). In particular, though, it's the interlinkage of culture and technology that's particularly productive here.

Brisbane.
The final session here at the CCi conference is billed as a copyright perspectives panel in the context of user-led content creation on Web 2.0. The panel begins with Oli Wilson from New Zealand indie band Knives at Noon and Otago University. Knives at Noon released its EP online under a Creative Commons 3.0 (BY-NC-SA) licence, free to share and remix for non-commercial purposes. The band was somewhat unhappy with the content of the EP itself, but wanted this creative material not to be wasted - they hoped that it would take on a life of its own by releasing it online as a ProTools source file (roughly following Linus Torvalds's logic in releasing the initial Linux kernel). Release in this format also allowed users to access the individual components of their tracks, not just the mixed end product - and it suited the band's creative philosophy.

Brisbane.
The post-lunch sessions on this last day of the CCi conference take a somewhat more legal angle. The keynote speaker here is Graham Vickery from the OECD, which has just published a set of high-level recommendations related to making public sector information more publicly accessible, as appropriate to the emerging participative Web environment. The OECD is interested in the economic framework for this new environment (for example, online games, music, publishing, film, video, advertising, and news distribution) in order to identify what aspects (of value chains, business models, etc.) are shared across these environments.

Brisbane.
The CCi conference is slowly drawing to a close - the next plenary is billed as a CCi Advisory Board discussion drawing together some of the threads from the three days of conferencing, and setting the agenda for future developments at the CCi. Henry Jenkins is the chair for this session.

Henry begins by opening the floor, and Kerry Raymond begins. She notes the relative absence of IT researchers at the conference, and thinks more IT people should attend conferences such as this - there is a need to break down institutional and disciplinary silos. Bob Hodge adds that there is a lot of revolutionary rhetoric here, but that the idea of a revolution needs to be further theorised - is this really a revolution or a more gradual change. A speaker from the Queensland government (didn't hear the name) would like to see further questioning of future directions - is where we going where we want to be going?

Brisbane.
The third and last day of the CCi conference starts with a keynote by the fabulous Mark Deuze, author of Media Work. He begins by pointing to Henry Jenkins's work on convergence culture, and reminds us of the magnitude of that trend. Why is this happening, what is the context for this - how do media professionals work in this environment?

Media organisations are very well positioned to make sense of this from a production perspective - they are well placed to find new ways to tell stories across multiple (new) platforms, but in doing so reproduce mainly what they did before. We need to move forward beyond this approach, though: how do we start from scratch in developing new content forms and forms of participation which are native to the new (media) environment, characterised as it is by niche communities and diverse interests? (Mark's upcoming book Beyond Journalism tells this story for the journalistic environment.)