The next AoIR 2010 session I’m in is a panel on sustainable entertainment, which involves Wenche Nag from the Norwegian telecommunications company Telenor, Mia Consalvo, Jean Burgess, Patrick Wikström, and Martin Thörnkvist. Patrick begins by noting the transformations in the music industry, for example, where the largest company now no longer is a record label but a live music company. iTunes and similar models are also making a significant impact, of course. Much of this is now based on artist/audience relationships that are based on passion and substantial emotional investment – which works for some entertainment industries, of course, but not for others.
Also, what are revenues linked to – where do payments come from (now perhaps from subscription fees, advertising, sponsorships, etc., rather than from content sales)? This has led to a rapid succession of various attempted business models – the latest, for example, is Spotify –, some of which have failed already. Spotify, for example, has been an attempt to draw users away from illegal filesharing models and towards legitimate systems.