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Journalistic Frames vs. User Frames in News Discussion

The next paper at Digital Methods is by Nina Springer, who continues the framing theme. Classical framing research examines the impact of frames on audiences, while it is obvious that audiences aren't simply passive recipients, but actively engage with media frames; is this the case especially in new and social media spaces?

This is also a question about the plurality of opinion - the multiplicity of frames may point to the presence of diverse opinions in media coverage. This can also be understood from the perspective of interpretative repertoires: within any repertoire, multiple interconnected frames may exist and involve logics of evaluation, logics of action, and typical actors and structures.

Understanding Frames in User Comments on the News

The next Digital Methods panel starts with a presentation by Gianna Haake, whose interest is in framing analysis in social media. Social media texts are often very short, of course, making interpretation and framing analysis very difficult; attempts to analyse content may be inherited from other media forms, too, which may not always be appropriate. Where social media and mainstream media content intersect (e.g. in the form if user comments in news sites), user-generated content could be analysed as media content, or as a reaction to media content.

Frames can be described as persistent patterns of interpretation, and can be broken down into a number of elements which show that there are more than simply thematic contexts for debates; frames support interpretation and action, for example. How may we find indicators for frames, or frame elements, in the short user-generated texts of social media?

How Julia Gillard's Misogyny Speech Went Viral

The next panel at the Digital Methods conference begins with a panel by Theresa Sauter and me, on the viral distribution of links to the video of Julia Gillard's "misogyny" speech in 2012 as it was posted in full on the ABC News site. Unfortunately the audio recording didn't work out, so below are the slides only - do make sure you click on the links to see the video and the animations of the emerging retweet network.

Revisiting Produsage

After the “Compromised Data” symposium in Toronto I’ve made my way over to Europe, where my first stop is a PhD symposium in Copenhagen where I’ve been invited to present an update on my work on produsage. Here, I’ve revisited the fundamental concept of produsage and made the link to my current work on the uses of social media, especially in a journalistic context. Slides and audio below:

Coverage of Mental Illness in Mainstream News and on Twitter

The next session at "Compromised Data" is the last I'm going to be able to liveblog, as I'll have to go to the airport this afternoon to head to my next destination on this trip (apologies to the presenters in the final session, whose papers I'll miss). We start with Gavin Adamson, whose interest is in the circulation of mental health news on Twitter. Generally, the journalistic coverage of mental illness in Canada and elsewhere is poor: mental illness is covered mainly in the context of (as a reason for) crime and violence; there are few good news stories being covered.

Do social media amplify or redress that problem? Gavin took a mixed-methods approach which builds on recent research to show that in five years of news coverage, in some 90% of articles nobody with a lived experience of mental illness was quoted; 75% don't even quote healthcare professionals! opting instead for police or people in the justice system. Other studies have shown an overemphasis on risk-based coverage (discussing escapees with mental illness, etc.), and a reliance on the justice system as a frame for mental illness coverage.

Some Recent and Upcoming Work

When this site goes quiet, it’s usually because work is exceptionally busy. My apologies for the long silence since the launch of our major collection A Companion to New Media Dynamics – a range of projects, variously relating to the uses of social media in crisis communication, of Twitter in a number of national elections, of social media as a second-screen backchannel to televised events, and of ‘big data’ in researching online issue publics, have kept me occupied for the past eight months or so.

Now, I’m about to head off to Denver for the annual Association of Internet Researchers conference and on to a number of other events, and you can expect the usual bout of live blogging from these conferences – but before I do so, here’s a quick update of some of the major publications and papers I’ve completed during the past few months. For some more frequent updates on the work of my colleagues and me, you can also follow our updates at Mapping Online Publics and the site of the QUT Social Media Research Group, of course. On the SMRG site, we’ve also posted a list of the presentations we’ll be making at AoIR and beyond – hope to see you there!

Neue Öffentlichkeiten auf Social-Media-Plattformen: Zur Nutzung von 'Big Data' in der Kommunikationsforschung (LMU-CAS 2013)

Centre for Advanced Studies 2013

Neue Öffentlichkeiten auf Social-Media-Plattformen: Zur Nutzung von ‚Big Data‘ in der Kommunikationsforschung

Axel Bruns

Social-Media-Plattformen wie Facebook und insbesondere Twitter stellen eine große Menge öffentlicher Nutzer- und Nutzungsdaten zur weiteren Verwertung durch Markt- und Hochschulforschung bereit. Diese ‚Big Data‘ unterstützen eine in dieser Form bislang noch nicht möglich gewesene, breit aufgebaute Untersuchung aktueller Kommunikationsprozesse, die den Begriff der Öffentlichkeit bis auf die „persönlichen Öffentlichkeiten“ (Schmidt, 2009), die um einzelne Social-Media-Accounts herum entstehen, ausweiten kann. Dieser Vortrag stellt erste Ergebnisse eines solchen Forschungsansatzes am Beispiel der Nutzung von Twitter in Australien dar, wo (für etwa 22 Mio. Einwohner) um die 2-2½ Mio. Twitter-Accounts existieren. Ein besonderes Interesse gilt dabei der politischen sowie der Krisenkommunikation.

A Final 2012 Publications Round-Up

As we’re hurtling down the last few hours towards 2013, it seems like a good idea to take stock of what was an incredibly busy 2012. Here, then, is a round-up of all (I think) of my publications and presentations for the year, organised into loose thematic categories. In all, and with my various collaborators from the ARC Centre of Excellence for Creative Industries and Innovation and beyond, I seem to have generated some 4 book chapters, 12 journal articles, 22 conference presentations and one major report – and that’s not counting various articles in The Guardian, The Conversation, and other media outlets. There’s also a few more articles still in the pipeline – but given today’s date, I suspect they’ll end up counting towards 2013 rather than 2012…


Social Media Research Methods

One major component of our Mapping Online Publics work for this year has been the further development of our social media research approaches, especially as far as Twitter research is concerned. A number of my publications have dealt with the practical aspects of this work:

Drivers of Journalistic Coverage of Parliamentary Questions

The final paper in this ECREA 2012 session is by Rosa van Santen, whose interest is in when journalists consider politicians' statements as newsworthy. In particular, this focusses on the parliamentary questions of MPs in France, the Netherlands, and Germany, and examines the content of the question (criticism, attribution of competence or incompetence, causal attribution), the actors involved (government or opposition, ministers or minor parliamentarians), and the preceding media coverage leading up to the question.


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