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Social Media Network Mapping

Tracking Social Media Participation: New Approaches to Studying User-Generated Content (JMRC)

Journalism & Media Research Centre

Tracking Social Media Participation:
New Approaches to Studying User-Generated Content

Axel Bruns

  • 29 Oct. 2009, 11 a.m.-12.30 p.m. - PhD Seminar, Seminar Room, Journalism & Media Research Centre, 3-5 Eurimbla St (corner High St), Randwick, Sydney

The impact of user-generated content on a variety of media industries and practices is by now well understood from a conceptual perspective (e.g. Benkler 2006; Jenkins 2006; Bruns 2008). What remains less thoroughly explored is the possibility to utilise the affordances of Web 2.0 technologies themselves to generate large datasets that can be used to track and evaluate user participation practices in order to develop a solid evidence base for further research into social media, and further development of social media projects, technologies, and policies. This presentation outlines research possibilities across a number of social media spaces, and uses the example of a current research project studying the Australian political blogosphere to explore potential methodological approaches.

A New Tool for Mapping Communities of Blog Commenters

Milwaukee.
The final speaker in this session at AoIR 2009 is Anatoliy Gruzd, whose focus is on the communities of blog readers, and how such communities of people discussing shared issues across different blogs may be discovered automatically - that is, how the social networks connecting them may be identified. This is important not least because of the massive growth in online information - we need to develop better tools to extract salient material from this overload of content, and to do so, knowing the social context is paramount.

Approaching the Networked Public Sphere

Milwaukee.
The next presentation at AoIR 2009 is by Hallvard Moe, who begins by noting that the public sphere is still a useful concept It exposes us to expressions, opinions, and perspective we would not otherwise have chosen in advance, and provides a range of common experiences for citizens. But how do online media impinge on this - do they segment and polarise the public sphere (as suggested by people like Cass Sunstein), or provide more connections between and access to different ideas (as per Yochai Benkler's networked public sphere)?

Themes in French Political Blogging during 2009

Milwaukee.
The final speaker this morning at AoIR 2009 is my PhD student Tim Highfield, who focusses on the French blogosphere and uses much the same methodology as in our joint paper. His work focusses on a dataset of French blog and mainstream news media posts from some 450 sites throughout 2009, and out of this identifies what events and topics are driving discussion. Sites in his sample were identified through searches on relevant search engines as well as on specialist blog aggregators such as the French Linkfluence.

Overall, this particular study, which focusses on blogs, now takes in some 23000 posts from 148 active blogs over 221 days, out of some 165,000 posts when you also include the mainstream news media. Because the French political environment is multi-party, these blogs cluster into a number of groupings, rather than just a broad 'left' and 'right' category.

Themes in the Australian Blogosphere during the Victorian Bushfires and Utegate

Milwaukee.
OK, I'm up next at AoIR 2009, as part of a blog concept mapping double-header with my brilliant PhD student Tim Highfield. Here's the Powerpoint - hope the audio recording works out, too... and the audio is attached now, too.

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Israeli and Lebanese War Blogs during the 2006 Conflict

Milwaukee.
The next speakers in the blogging session at AoIR 2009 are Muhammad Abdul-Mageed and Priscilla Ringrose, whose focus is on war blogging. Such blogging addresses the exceptional communication demands during war situations, and war bloggers in warzones can meet these needs speedily and with authority. This also reflects a continuing shift in the media overall. The focus of this paper is on the 2006 war between Israel and Lebanon, where western media profiled (English-language) Israeli and Lebanese blogs.

So, the bloggers here belonged to two oppossing, warring nations,and espoused different ideological positions; how were they chosen and what positions do they reflect? What demographics, structural features, thematic, regional, and political positioning do they exhibit? According to which parameters were they selected? The study analysed all posts from 40 blogs (20 Israeli, 20 Lebanese) during the 34-day war in June and August 2006, which were found using search engines, media outlets, and blogs. Blogs had to be based in Lebanon or Israel, had to have at least five posts during the 34 days, had to be in English, had to have at least one hit in the global media, and had to be single- or group-authored rather than blog fora.

Bloggers and the Networked Public Sphere in Singapore

Milwaukee.
The final speaker in this first session at AoIR 2009 is Carol Soon, who shifts our focus to Singaporean political bloggers. Political blogging and related forms challenge conventional top-down communication flows, of course, and in doing so also undermines established entities' authority in information dissemination. What follows is a diversification of political participation in the networked public sphere - and in the Singaporean context, then, who are the key players here?

The networked public sphere can be seen as an autopoietic system,in which flows of communication and relationships are self-organising, move from the bottom up, freely within clusters and in a self-determined fashion. This challenges systems which traditionally hold more powerful positions - and hyperlink analysis can be utilised to examine the flows of information in this changing environment. Such flows may involve conventional political parties, but also civil society groups (which in Singapore particularly challenges the established system).

Critical Voices in the Australian Political Blogosphere (AoIR 2009)

AoIR 2009

Critical Voices in the Australian Political Blogosphere

Axel Bruns, Tim Highfield, Lars Kirchhoff, Thomas Nicolai

  • 7-10 Oct. 2009 - Association of Internet Researchers conference, Milwaukee

This paper provides an update on an ongoing research project which maps and investigates the Australian political blogosphere, and expands on work presented at IR9.0 in Copenhagen (Bruns et al. 2008). The project is situated in a growing tradition of quantitative and mixed-method research into the shape and structure of national and international blogospheres (cf. e.g. Adamic & Glance, 2005; Kelly & Etling, 2008; and a number of the studies collected in Russell & Echchaibi, 2009), which utilise a combination of link crawling, data scraping, and network visualisation tools to map interconnections between blogs and analyse their contents. However, our work also addresses some of the limitations of these studies.

Monitoring the Australian Blogosphere through the 2007 Australian Federal Election (ANZCA 2009)

ANZCA 2009

Monitoring the Australian Blogosphere through the 2007 Australian Federal Election

Lars Kirchhoff, Thomas Nicolai, Axel Bruns, Tim Highfield

  • 8 July 2009 - ANZCA 2009, Brisbane

This paper examines the observable patterns of content creation by Australian political bloggers during the 2007 election and its aftermath, thereby providing insight into the level and nature of activity in the Australian political blogosphere during that time. The performance indicators which are identified through this process enable us to target for further indepth research, to be reported in subsequent papers, those individual blogs and blog clusters showing especially high or unusual activity as compared to the overall baseline. This research forms the first stage in a larger project to investigate the shape and internal dynamics of the Australian political blogosphere. In this first stage, we tracked the activities of some 230 political blogs and related Websites in Australia from 2 November 2007 (the final month of the federal election campaign, with the election itself taking place on 24 November) to 24 January 2008. We harvested more than 65,000 articles for this study.

New Perspectives on Social Media: Putting Our 'Known Unknowns' on the Map (OIISDP 2009)

OIISDP 2009

New Perspectives on Social Media:
Putting Our 'Known Unknowns' on the Map

Axel Bruns

  • 16 July 2009 - Oxford Internet Institute Summer Doctoral Programme, Brisbane

Not only are social media a major online phenomenon: they are also producing a vast amount of data and metadata about cultural practices, most of which are shared openly and deliberately - blogging, social bookmarking, social networking, and other practices would be impossible to imagine without RSS feeds, open APIs, and other sources of detailed and up-to-date information about what users are doing. This provides researchers with significant new opportunities to track, analyse, and interpret online cultural practices on an unprecedented scale, and virtually in real time: we can see Twitter traffic spike in response to major events, we can track the viral distribution of YouTube videos, we can map the social graphs of the blogosphere, etc. At present, in fact, we are in the unusual position of having more research-ready data available than we have research questions to ask of these data - and we are only developing the tools and methodologies to engage with this resource. This seminar will outline some of the opportunities, and point to the methodological and interpretive challenges we face in confronting them.

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