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Social Media Network Mapping

Finding the Australian Blogosphere

Canberra.
My own paper with Jean Burgess on our Discovery project mapping Australian blogs (and online publics more generally) is next at ANZCA 2010. I'm including the Powerpoint below, and this time I think the audio recording worked as well, so I'll add this as soon as possible, too. with audio recording!

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Korean Politicians' Networks on Web 1.0, Web 2.0, and Twitter

Singapore.
Wahey - we're in the last day of ICA 2010, which starts with a session on Web 2.0. Chien-leng Hsu is the first presenter, focussing on social link networks especially on Twitter. There are suggestions that offline and online relationships may be co-constructed; in Korea, in particular, many politicians are also using online media to communicate with their constituencies. Others suggests that online media are a fragmenting influence - but Twitter is also seen as an important tool for information dissemination.

Mapping the Australian Networked Public Sphere (ICA 2010)

ICA 2010

Mapping the Australian Networked Public Sphere

Axel Bruns, Jean Burgess, Tim Highfield, Lars Kirchhoff, and Thomas Nicolai

  • 25 June 2010 - International Communication Association conference, Singapore

This paper reports on a research program that has developed new methodologies for mapping the Australian political blogosphere (Bruns et al. 2009, 2008a/b; Kirchhoff et al. 2009). We improve on conventional Web crawling methodologies in a number of significant ways: First, we track blogging activity as it occurs, by scraping new blog posts when such posts are announced through RSS feeds, rather than by crawling existing content in the blogosphere after the fact. Second, we utilise custom-made tools that distinguish between the different types of content and thus allow us to analyse only the salient discursive content provided by bloggers, without contaminating our data with static links and ancillary material. Finally, we are able to examine these better-quality data by using both link network mapping and textual analysis tools, to produce both cumulative longer-term maps of interlinkages and themes across the blogosphere, and specific shorter-term snapshots of current activity which indicate clusters of heavy interlinkage and highlight key themes and topics being discussed within these clusters in the wider network.

Mapping the Norwegian Blogosphere

Singapore.
The final speaker in this ICA 2010 session is Hallvard Moe, whose focus is also on mapping the blogosphere. What is its structure, as part of the wider public sphere; where are the borders of its community, and how communal is it -how are its interlinkages distributed?

Studies of the public sphere and online media tend to focus on specific 'noteworthy' forms of public communication and deliberation, but we need a wider definition of public communication than just 'political debate'. Blogs can be organised along a continuum spanned by the three axes of content (from internal to topical), directional (from monological to dialogical) and style (from intimate to objective); public sphere research tends to focus mainly on one point in that continuum, and we need to move beyond this.

Mapping the Australian Networked Public Sphere

Singapore.
The post-lunch session at ICA 2010 this Friday starts with our own presentation on our large network mapping project, and I'm posting the Powerpoint below. No luck recording the audio this time, unfortunately - looks like my recorder is out of juice!

Discussion Networks in the French Blogosphere

Singapore.
The Friday at ICA 2010 starts with the first of two panels on online network mapping (I'll be presenting in the second one, later today). My brilliant PhD student Tim Highfield is the first presenter. His interest is in topical discussion networks in the French political blogosphere: such topical networks comprise sites commenting on specific events or issues, and the links between them. This observation comes out of a larger dataset collected over a longer period of time.

Studying Political Blogs in the Netherlands

Singapore.
Finally we move on to Tom Bakker in his ICA 2010 session, who has undertaken a content analysis of political blogs by citizens. Tom notes that there are a variety of terms to describe this citizen journalism, and that political Weblogs still tend to be seen as an archetype for this field; hence the focus on Weblogs. Who are the people who start such blogs, and what are they doing? Is it really 'everybody', as Clay Shirky has said?

In the first place, though: how do we find them? Tom began by using five blog search engines (Google Blogsearch, Technorati, Blogpulse, Icerocket, and Truthlaidbear) to find active Dutch blogs authored by citizens; these were narrowed down to political blogs by examining how the blogger or blog described themselves, and by checking whether at least two of the last five posts dealt with political topics. For the Netherlands, this ultimately resulted in a list of some 163 blogs - so, hardly 'everybody', but actually a fairly small group.

For News Organisations, Linking Out Is Valuable in the Long Term

Singapore.
The next speaker at ICA 2010 is Matthew Weber, who shifts our focus to online news and begins by noting the gradual decline of the traditional print news community and the rise of online news usage. Newspaper organisations - the news industry - form a community made up of individual populations of professionals, which compete with one another for users; within this, in turn, there are individual news organisations pursuing specific corporate strategies.

What effect does such strategy have over time? Strategic change can increase the likelihood of survival during periods of disruption; interorganisational linkages can provide economic and reputational benefits, and increase legitimacy; hyperlinks between organisations can be instrumental in this. News organisations make strategic choices on how to link and whom to link to; at times of change, this is a question especially of how to deal with new entrants.

Blog Mapping and Beyond...

It's been a good week already - on Monday I've received notice that we've been successful with a major research grant application in this year's ARC Discovery round. The three-year project for which we're receiving $400,000 from the ARC, with my esteemed colleague Jean Burgess as the postdoc researcher, will extend the existing work on blog mapping which I've been engaged in for the past few years and take it to a new level - beyond capturing 'only' what happens in the Australian political blogosphere, we'll be working to get a much more comprehensive picture of Australian public communication online across blogs, Twitter, YouTube, Flickr, and perhaps even Facebook. None of this would be possible without the fantastic work of our colleagues Lars Kirchhoff and Thomas Nicolai at Sociomantic Labs in Berlin, incidentally, so a very big thanks to them for their massive contribution so far - we're looking forward to the next three years... Below is the abstract for the research project (and no doubt I'll post more about it here as we get going in early 2010) - and there are various articles and presentations covering our blog mapping efforts to date elsewhere on this site.

New Media and Public Communication:
Mapping Australian User-Created Content in Online Social Networks

Understanding the ways people contribute to and use the Internet for a wide range of purposes is important to Australia's future from both a social and an economic perspective. Effective, evidence-based policy depends on developing a vastly improved understanding of the current level of Australians' online activities and interests. This project provides crucial, detailed baseline data on the social, cultural and technological dynamics of Australian online public communication, which can inform further government initiatives to strengthen the country's digital economy and to maximise civic engagement through media participation.

Tracking Social Media Participation: New Approaches to Studying User-Generated Content (JMRC)

Journalism & Media Research Centre

Tracking Social Media Participation:
New Approaches to Studying User-Generated Content

Axel Bruns

  • 29 Oct. 2009, 11 a.m.-12.30 p.m. - PhD Seminar, Seminar Room, Journalism & Media Research Centre, 3-5 Eurimbla St (corner High St), Randwick, Sydney

The impact of user-generated content on a variety of media industries and practices is by now well understood from a conceptual perspective (e.g. Benkler 2006; Jenkins 2006; Bruns 2008). What remains less thoroughly explored is the possibility to utilise the affordances of Web 2.0 technologies themselves to generate large datasets that can be used to track and evaluate user participation practices in order to develop a solid evidence base for further research into social media, and further development of social media projects, technologies, and policies. This presentation outlines research possibilities across a number of social media spaces, and uses the example of a current research project studying the Australian political blogosphere to explore potential methodological approaches.

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