Produsage Communities

Gothenburg.
The next speaker at AoIR 2010 is Jonathan Morgan, who shifts our focus to Wikipedia. His interest is in how communal values are expressed by participants on the site – for example around specific controversies on the site. His project examined the debates around the Jyllands Posten / Muhammad cartoons controversy; here, the editors who created the Wikipedia entry covering this issue decided to include the offending cartoon in the entry at first, which generated substantial debate.

The site’s professed aim is to empower and engage people around the world, and founder Jimmy Wales has echoed these sentiments in his own statements. Surveys of Wikipedians in the English-language Wikipedia also refer to altruism, reciprocity, sense of community, as well as fun and a sense of mission.

Gothenburg.
The final speaker in this session at AoIR 2010 is Zizi Papacharissi, whose interest is in civic habits emerging around online media. She begins by noting the mythology of the new, which suggests that newer media can revive old democracy, the idea that technology can reconfigure public space, and the continuing public/private debate.

Contemporary democracies are characterised by a nostalgia for older forms of civic engagement, by a realisation of the limitations of representative models of democracy, by an overreliance on aggregate forms of public opinion (polls which transform nuanced opinion into yes/no responses), declining public participation and increasing cynicism about democracy. Against this, a new civic vernacular is emerging that suggests new modes of citizenship which reform older metaphors and increasingly take place in the private sphere.

Gothenburg.
The next speaker in this session at AoIR 2010 are Yana Breindl and Nils Gustafsson, whose interest is in networked digital activism. Such activism is not necessarily more or less inclusive or democratic than conventional activism. In democratic theory, there are the three strands of competitive, participatory, and deliberative democracy, and activism is often perceived through the lens of the latter two; online activism is seen as encouraging participatory or deliberative features in the democratic system.

Reality is perhaps more on the competitive side, where most people are seen as passive participants in a political system that is otherwise run by a small ruling elite that is legitimised and made accountable in elections, but left to its own devices between them. Factors which do influence the political process are other elites (business, political, social, and otherwise) – and in the Internet age, new elites (which are seen as less hierarchically organised) are emerging.

Gothenburg.
The final AoIR 2010 panel for today starts with Lisbeth Klastrup, who’s presenting on a study of how Danes participate in Facebook. While the overall Facebook community now numbers some 500 million users, how localised and fragmented is that community, for example along national and local lines? Examining the Danish Facebook community might provide some useful answers to this question. Some of this is also related to overall cultural patterns, of course – the importance of local and family ties to a national culture, for example; a ‘national intimacy’ which is relatively strong in Denmark. Contrasted with this is a ‘banal globalism’ – a general but relatively shallow interest in global events and issues.

Hamburg.
The final speaker in this ECREA 2010 session is Sabine Baumann, whose interest is in online grassroots campaigning especially in the past US presidential election. There, of course, to win a candidate not only needs votes, but campaign funding in the first place, and the Obama campaign was exceptionally successful in attracting campaign contributions (collecting twice as much money as John McCain, mainly from small donations under US$200).

Spending figures are also interesting in this regard – McCain spent some US$4.6m on Internet campaigning, Obama spent a whopping US$24m. The Obama campaign Website also prominently displayed its donation and online merchandise functionality, of course; the online store was hugely successful, in fact (offering campaign clothing and art from notable designers and artists).

Canberra.
Finally at ANZCA 2010 we're on to Hamideh Molaei, whose interest is in the use of social media during the 2009 presidential elections in Indonesia. Social media have impacted on political processes, of course - social media are used for networking and fundraising, political discussion, and the dissemination of political messages. Facebook has been used in this way in a number of contexts, of course - both by politicians and ordinary citizens.

Six social media sites - including Facebook - are amongst the ten most popular sites in Indonesia. The last presidential election there was held on 8 July 2009, as the second direct election after the end of the Suharto regime, it was won by Susilo Bambang Yudhoyono. Facebook was used as a venue for advertising and disseminating election-related material. Candidates had personal pages; there were election education groups; and a variety of independent pages were also set up.

Canberra.
The final session at the ANZCA 2010 conference starts with Carolyn Michelle, whose interest is in the TVNZ programme Reservoir Hill, released weekly as an online interactive drama and advertised on TV and buses; the story was about a teenage girl moving to a new city who resembled another girl from that community who had gone missing. Each of the Webisodes lasted some 6-10 minutes.

Viewers were encouraged to text in with comments and advice to the main character, and extra bonus scenes were created from this; they were also incorporated in further episodes, and viewers' names were acknowledged. There was also a video blog by the character, as well as Facebook and Bebo pages. Initially, the show had an audience of some 20,000, but gradually this audience declined; it also won a Digital Emmy.

Canberra.
The final presenter in this session at ANZCA 2010 is Michael Galvin, whose focus is on Singaporean politics - and he begins by pointing to Manuel Castells's discussion of power and counterpower in the network society during his 2006 ICA keynote. Castells's proposition is that the development of interactive horizontal communication has contributed to the rise of 'mass self-communication', shifting the public sphere from the institutional realm to the new communications space.

Michael's study applies this thesis to the online site for citizen journalism of the Straits Times newspaper in Singapore, STOMP. While the Times is essentially an organ of the Singaporean government, which has long openly promoted self-censorship in the media, this site for horizontal interactive communication - according to Castells - should provide a space for the operation of counterpower; for Castells, this is a given and indeed a result of a 'natural law' of society.

Canberra.
The next speaker in this ANZCA 2010 session is Sora Park, whose focus is on online participation behaviour in South Korea. As part of a larger study, she conducted a content analysis of online discussion boards - which are a major site for political discussion and organisation in the country. How is information exchanged, diffused, and consumed online through such spaces?

Korea has one of the highest levels of broadband penetration in the world; some 90% of the population use the Net daily, and some 29% participate in online discussions. During the political riots in 2008, online discussion boards were important for organising activities, but there are also concerns about the lack of balance in political discussion - a spiral of silence may be present here, reducing the presence of alternative voices.

Canberra.
The final speaker in this session at ANZCA 2010 is Georgie McClean from SBS, whose focus is on cultural participation in a multicultural context. SBS has a brief to enhance cultural exchange and understanding, and with the move from public service broadcasting to public service media there are new opportunities for this through the use of new participatory media platforms. However, while some barriers to access are lowered, many constituencies can still be left out of the process - those already engaged may be those most likely to profit from new forms of engagement, too.