You are here

Produsage Communities

Commercial Approaches to User Collaboration

Vienna.
The next speaker at Challenge Social Innovation is Heidemarie Hanekop, whose focus is on user collaboration with companies. First, of course, such collaborations are importantly enabled by the Web, which makes a broad base of new knowledge publicly available and thereby enables new forms of information sharing and collaboration. This can happen with and without the help of commercial interests – from Wikipedia and open source to Facebook and YouTube.

Such new collaborative spaces are clearly attractive to users, which has also led to the involvement of companies in this space. But user collaboration stands in sharp contrast to the hierarchical organisation of companies and markets, so how can this work? What are the mechanisms that enable user collaboration on a large scale? How do companies adapt these mechanisms for their own purposes?

User-Led Innovation: The Case of Crytek

Vienna.
The next speaker at Challenge Social Innovation is Birgit Blättel-Mink, who focusses on the case of German games developer Crytek (which developed Far Cry, Crysis, and other games), based in Frankfurt, which engages with its users as innovators. The company has some 600 employees distributed across five international studios and two distribution centres; its core product is the Cry games engine.

Crytek’s user community includes casual gamers (on social networks), hardcore gamers (in the Crytek Mycrisis community and other online communities), and modders who generate modified games modules and take part in various specialist communities. Casual gamers are engaged with for marketing and promotion, hardcore gamers participate in quality control, bug reports, and bug fixing, and modders drive user-led innovation.

Models for Greater Citizen Involvement in Public Services

Krems.
We’re now starting the final round of keynotes here at CeDEM 2011. The first presenter is Elke Löffler of Governance International, whose interest is in facilitating the greater involvement of citizens in decision-making – a move from big government to the big society. How far have we come to date? We’ve moved, at least in some countries or some regions, from law and order approaches in the 1980s through new public management models in the 1990s to collaborative governance initiatives in the early 2000s; the latter stages of this process are very unevenly distributed, however.

Even public servants pursuing these latter, more advanced models feel that they have not yet been implemented in any significant way; where new approaches are attempted, awareness of the also still remains quite low. On a scale from 0 to 100, EU citizens generally rate the level of user involvement in their countries at around 50, with the UK and Germany slightly more advanced than other countries – the glass is half full, at best.

Of Lightweight Crowds and Heavyweight Communities

Krems.
The second round of keynotes at CeDEM 2011 starts with Caroline Haythornthwaite, whose focus is on making sense of online community structures. She begins from a social network analysis perspective, which understands social networks as constituted of relations between actors. Such social networks transcend online social networks, of course; rather, we now need to take a whole-of-system perspective in which social networking takes place across a range of networks, including online networks.

What’s especially important here, too, is a focus on new forms of collaborating and organising; with the shift towards Web 2.0, but also with many other concurrent shifts, there’s been a transition in attitudes and practices towards collaboration. Indeed, Caroline suggests that we’ve entered a Web 2+ period now. Alongside this are shifts towards user-driven practices, the perpetual beta where things are constantly in flux, and where data and information are mashed up and remixed all the time.

Hybrid Organisational Innovation: The Case of Tela Botanica

Gothenburg.
The next speaker at AoIR 2010 is Serge Proulx, who is interested in how sharing practices are organised in the collaborative knowledge environment Tela Botanica. What does it mean to contribute to this type of online environment? The site is a French-language site for discussions on botany, founded in 1999, and highly successful in its field (with some 12,000 members to date).

The site publishes a weekly newsletter with some 7,700 subscribers that is open to contribution to all and allows for comments attached to articles; it also posts events and job offers. There is also the E-Flore database of plant descriptions which uses can contribute to (and which is professionally overseen), an online resource of bibliographic references, and a collaborative project space that allows site members to develop specific projects.

Future Directions for the Music Industry: Lessons from the Swedish Independent Scene

Gothenburg.
The last keynote at AoIR 2010 is by the fabulous Nancy Baym, whose recent work has focussed especially on the Swedish independent music industry. Nancy’s based in Kansas, but is now well connected with the Swedish music scene – and that’s just one example of the international cultural interconnections which we’re now seeing.

Her initial interest in Swedish music stems from exposure to independent music stores in the US which import overseas music; most of these stores are labours of love rather than significantly successful commercial enterprises – and they are now also selling music back to Sweden, in fact! Music Websites in the US and elsewhere in the world which focus on Swedish music are also popular in Scandinavia itself.

Tracking Breaking News across Social Networks

Gothenburg.
The next speaker at AoIR 2010 is Luca Rossi, whose interest is in how information propagates through social network sites. This works with data from Friendfeed, which is somewhat similar to Twitter, but also allows people to add their own comments and likes directly to other’s posts (more similar to Facebook in this regard).

How can we define information propagation on this site, then? If a user posts some content on Friendfeed, then this message is visible to all of their followers – and if one of the followers comments or likes that message, it also becomes visible to the people following that follower, and so on. Luca’s team collected Friendfeed data for two weeks in September 2009 – some 10 million posts including 500,000 likes from 450,000 users.

Pages

Subscribe to RSS - Produsage Communities