The next session at AoIR 2015 starts with CCI graduate Jonathon Hutchinson, whose work is on the integration of user participation into the activities of public service media. User participation is not new, but in fact some form of user participation may just be interaction – there is a need to also make sure that participation is relevant, to both users and organisations.

A useful concept to use in this context is the idea of co-creation, bringing together users and organisations as mutual stakeholders in the participatory process. This may also result in a clash of heterarchical community and hierarchical organisational structures – and the organisational staff charged with managing institutional online communities are the ones to negotiate that clash. These community managers serve as cultural intermediaries between the two sides.

The third speaker at this ASMC14 session is Paolo Gerbaudo, whose interest is in the organisational processes of informal collaboration in social media activism. In order to understand these processes it is not enough to study the large datasets of their outputs, but to also ask the people behind such activities why and how they do this work.

Across the various cases of social media activism in recent years there has been a clear power distribution – a handful of leading accounts have been driving protests such as Occupy, Indignados, or the Arab Spring. These accounts have attracted a large number of followers and serve as movement leaders and organisers. Who is behind these accounts; who is working to keep such feeds going, and how?

The next ASMC14 speaker is Heather Ford, who shifts our focus to Wikipedia. In its early days, the site was seen as an underdog challenging existing publishing models – this includes news publishers, and Wikipedia was seen as a challenger to the conventional gatekeepers. It was also shown that the quality of its content was not necessarily any worse than that of traditional encyclopaedias, even though it had been collaboratively compiled. Nonetheless, a persistent view of its inaccuracy due to this collaborative model remains.

Wikipedia itself offers a range of self-definitions, which inter alia point out that Wikipedia is not a social network (or even a dating service), so personal profiles should be kept short; not a soap box from which to promote personal views or original research. Wikipedia also defines reliable sources which should be used as evidence for its articles, and in doing so for the most part explicitly rules out self-published media (blogs, etc.) as unreliable.

The next keynote at ASMC14 is by W. Lance Bennett, whose begins by highlighting the use of social media by NGOs. For them, the game has shifted in recent years – the emphasis now is less on continuing membership than on temporary calls to action. Other recent political movements – from the Spanish Indignados to the global Occupy movement – also appear to be crowd-based movements pursuing some form of collective action, and are moving away even further from conventional organisational models.

Conventional collective action in organisations has its problems – with free riders, for example –, and communication here simply reinforces the existing organisation. By contrast, in connective action there is more self-motivated networking well beyond the organisational setup: social technology enables sharing, using personal action frames, and thereby enlists a greater range of participants beyond the organisation itself.

After the “Compromised Data” symposium in Toronto I’ve made my way over to Europe, where my first stop is a PhD symposium in Copenhagen where I’ve been invited to present an update on my work on produsage. Here, I’ve revisited the fundamental concept of produsage and made the link to my current work on the uses of social media, especially in a journalistic context. Slides and audio below:

The next speaker at this AoIR 2013 panel is T.L. Taylor, focussing here on spectatorship in gaming. The mix of playing and watching has always been central to gaming as a social activity, but game studies has always privileged the hands on the controller; spectatorship has traditionally also relied on physical co-presence (e.g. at gaming championships).

But now there are sites like Twitch, which enable gamers to make their private play public as a livestream, and even to make money in doing so, as a spinoff from JustIn.tv. The site currently has some 600 unique broadcasters per month, with some 45 million viewers per month and around 1.5 hours of play watched per day (hope I have those stats right). On Twitch, viewers can choose by game title, player, or channel, and players can trigger occasional commercial breaks in order to generate revenue.

The final speaker in this first AoIR 2013 plenary is Christina Dunbar-Hester, whose focus is on activist technical projects - such as micropower radio stations or community wifi networks. The activists describe such activities with the Amish term of barnraising, highlighting the community empowerment and self-sufficiency aspects of such initiatives. The hope is to demystify technology and generate political engagement through further hands-on knowledge sharing.

There is a big difference in this in how technical expertise is seen as empowering (through sharing) rather than disempowering (through the emergence of knowledge elites). But there remains a strong white middle-class basis to this - such sharing continues to speak largely to a male white addressee, and the involvement of women or minorities in these initiatives remains rare.