Intellectual Property

Continuing the streaming media theme from Wednesday: the latest issue of the journal Media International Australia has now been released - "Beyond Broadcasting", edited by Graham Meikle and Sherman Young. I've contributed an article and have received permission from the editors to re-publish it here. In the article, I try to take a fresh look at television in an increasingly Internet-driven media environment.

Traditionally, the Net's equivalents to television (mainly, streaming media) have been viewed through the lens of the older technology; to some extent, streaming media has tried to mimic television's feel and format - this is visible in the user interfaces of media players like Windows and Real, and even (though perhaps with some irony intended) in brand names such as YouTube, Current.tv, or Democracy TV, the original name for the podcast feedreader Miro. I would argue that this is a case of what we could call a paleomorphising process: the tendency to shape new media technologies in keeping with older technologies. (In much the same way, it's taken decades for the mobile phone to look and feel like a mobile media and communications device, rather than simply like a wireless handset.)

Yay - Sonic Synergies: Music, Identity, Technology and Community, a book collecting the best papers from the eponymous 2003 conference in Adelaide, is finally out (if apparently only in hardcover, for almost US$100)...

My chapter in the book deals at its core with the 2002 Webcasting wars in the United States - a protracted and complex conflict between the recording industry and various groupings of large, medium, and small Webcasters each pursuing their own agendas, which was not so much resolved as put on hold by the eventual intervention of a few members of Congress concerned about the deleterious effects of the 1998 Digital Millennium Copyright Act (DMCA). The DMCA had put in place new approaches for digital royalty arbitration which posed serious problems for the long-term viability of small Webcasters (a fact which was bemoaned only rather fulsomely by the leaders of that market), and the ensuing negotiations finally hit the wall in 2002, after much toing and froing.

Vancouver.
We're in the final keynote for AoIR 2007 already (I missed the morning session this Saturday as I was having breakfast with Henry Jenkins this morning) - the keynote speaker today is John Willinsky from the Public Knowledge Project. He begins by noting issues of civic participation and access to knowledge as a key question of today, and relates these especially also to academic publishing: 'you make all the content, they take all the wealth' also applies in this environment, and the moral economy of academic work must be carefully considered. Fan writing, fans going public with their work - something that Henry Jenkins talked about yesterday - also translates into important challenges for academics: we, too, should aim to make our work more public, and connect it to wider civic concerns. This goes well beyond questions of technologies of access and distribution - it requires a shift of thinking; we need to 'get in the game', to allude to the 'Let's Play' theme of this conference.

Boston.
We're now in the last plenary here at MiT5 - a summary session drawing together the many threads of research and practice explored at this conference. Suzanne de Castell is the first contributor to this panel, and she notes the increasing fluidity of previously more solid cultural forms. We have moved beyond text as our primary mode of representation in multiple ways, and have left behind the cultural logics of print; this is challenging especially for the educational environment. Remix, in particular, with its various aspects of plagiarism, reappropriation, adaptation, and inspiration, is a particularly important issue for education to address; we must move far beyond cut'n'paste in our embrace of remix approaches, and education is going to be instrumental in this context. We must also pay particular attention to what is being held on to, and what is being left behind - Suzanne notes that much of the input into what are seen as valuable remix projects is still highly gendered and canonical, ignoring a significant number of other sources. The concept of remix itself must be adjusted by looking at the remixing practices and approaches in cultures other than the male-dominated Anglo 'high' culture. Knowledge is always situated, always accountable to its communities, and always under ongoing construction.

Boston.
The next session here at MiT5 is another plenary, on Copyright, Fair Use and the Cultural Commons. It is introduced by William Uricchio, who begins by noting the historical development of the concept of copyright, and the initial argument for copyright as promoting the rights of authors but also ensuring public access to knowledge after the termination of the initial 14-year period of copyright protection. Today, of course, copyright has been almost infinitely extended, paradoxically at a time when the circulation of information has become faster than ever before.

Boston.
We're starting the post-lunch session here at MiT5 with a paper by Marlene Manoff, titled Volatility, Instability, Ambiguity: The Evolving Digital Record. She has been working in collage art for a long time, and notes that recently viewers of her work are increasingly asking whether the artworks were created through digital means (they weren't). This is a sign of a wider trend towards a growing ambiguity of digital objects, also forcing us to see traditional objects in new ways and challenge the nature of cultural objects. This is also a form of interpretation and re-interpretation of existing objects, and the emergence of digital media has led to a concern about the dehistoricisation of media; a failure of archives to connect new to existing work. The digital record, in fact, is particularly susceptible to distortion and manipulation, and this is increasingly a focus of research.

Boston.
The next panel here at MiT5 is a smaller affair, and is started by Sam Smiley, presenting on Claude Shannon Remixed. She begins with a couple of video collages based on image searches on a narrow range of terms in Altavista (the video is also on YouTube). These videos use original music, but copyrighted images and videos, and Sam recently received a message through YouTube messaging from the Canadian Broadcasting Corporation asking her to take down one of the videos - but without any specific information about what aspects of the collage are owned by CBC.

Boston.
We're now in the second plenary session at MiT5, which was opened by Tom Malone who began by introducing the concept of collective intelligence (and MIT is now starting a Center for Collective Intelligence). The first speaker is Trebor Scholz from the Institute for Distributed Creativity, and he notes that one of the key questions in participatory, collective environments is now that of labour - all the many activities performed by the users in such spaces can be described as a form of labour, but in the main such labour contributes particularly to the value of the spaces within which it takes place, not so much to the fortune of those performing that labour. This, Trebor says, is a further move towards the commercialisation of social life - the very few benefit from the work of the very many, in a classic capitalist move.

Boston.
From the packed plenary theatre we have now moved on to the first of the smaller sessions (which is similarly full) - one of nine or ten parallel sessions (so please don't take these blog entries as entirely representative of MiT5 proper...). This session is on creative labour in a produsage environment, and Mirko Tobias Schäfer begins by "Revisiting the Case of Interactive Audiences and the User as Producer". He notes that in 1983 TIME nominated the (personal) computer as 'machine of the year' - an interesting precursor of the recent nomination of 'you' as person of the year 2006, which has perhaps redressed the balance again from technology to users.

Boston.
Today we're starting the MiT5 conference here at MIT, and we begin with a welcome by Comparative Media Studies director Henry Jenkins. He begins with a nod to fan culture as a space of media mash-ups, and plays a short excerpt from the Colbert Report, which issued a challenge to remix its content and provided a segment ready-made for remixing. Inded, Henry suggests that Colbert as a comedian was inherently made by YouTube, and he has shown strong interest in remix culture in other environments (he also issued a challenge to his viewers to introduce falsifying edits into Wikipedia, furthering his playful engagement with participatory culture).