Facebook

The next speaker in this AoIR 2018 session is Andrea Alarcon, whose focus is on Mark Zuckerberg’s Internet.org project. Its aim was to provide free basic Internet service around the world, especially for people who were within the Web’s reach but remained unconnected with it; access to Facebook itself was deeply baked into this initiative, and this generated significant accusations of building a walled garden.

The first paper session on this last day of Social Media & Society 2018 is Michaël Opgenhaffen, whose interest is in gatekeeping on social media. Gatekeeping is one of the fundamental processes in the news industry: editors and journalists choose what stories end up in the final newspaper, news bulletin, or news Website. But selection processes might now diverge across print and online news publications, and the arrival of social media as a medium for the news further complicates this picture.

The final speaker in this Social Media & Society 2018 session is Andra Siibak, whose interest is in opinion polarisation on social media and the question of whether these constitute ‘echo chambers’ or ‘filter bubbles’. Individual abilities and digital literacies might affect the extent to which users find themselves in such environments, or are aware of them. Andra examined this in the context of an anti-immigration Facebook community in Estonia.

The next paper in this Social Media and Society 2018 session is by Michael Bossetta, Chris Zimmermann, and Anamaria Dutceac Segesten, whose interest is in patterns in post-Brexit Facebook discussions. In particular, what is the role of emotions in these discussions, and what are their implications? The project gathered data using the Vox Populi data collection, enhanced with other data.

The next paper in this ICA 2018 session is Dam Hee Kim, whose focus is on what effects exposure to diverse political viewpoints has on partisan views. Such exposure has always been seen as important for a healthy democracy, but this poses two major challenges: audiences do not necessarily actively seek out diverse viewpoints, and such diverse exposure does not necessarily bring about the democratic benefits that theory would expect.

The first ICA 2018 session I’m seeing this Monday morning is on echo chambers, and starts with Kelley Cotter and Mel Medeiros, who outlines the processes by which social media platforms generate algorithmic identities for their users. These identities determine what kind of content users encounter in their (algorithmically curated) newsfeed.

The next speaker in this ICA 2018 is Moran Yarchi, whose interest is also in the uses of social media in election campaigns. But few recent studies have specifically examined the uses of social media by female politicians: much of the work on the role of women in politics still focusses on other matters, including mainstream media representation.

The next speaker in this ICA 2018 session is Manon Metz, who points out the use of social media by politicians in order to circumvent conventional mass media. This creates an era of permanent personalised campaigning, but the level of personalisation still varies considerably across different contexts.

The second ICA 2018 session this morning is the one I have a paper in as well – we’re discussing the (scant) empirical evidence for echo chambers and filter bubbles. We start, though, with a paper by Anja Bechmann that is working with a broad sample of newsfeed data from Danish Facebook users.