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Social Media

Online Influencers and the Long History of Paid Promotional Content

The next presenter in this IAMCR 2019 session is Jeremy Shtern, who begins by noting that the quantification of the influence of online and social media actors is a tricky problem – but it may not be as hard to qualify such influence. It is important in this context to understand online environments as working largely on the basis of a monetisation philosophy, too.

Understanding the Rhythms of Social Media Platforms

The next presentation in this IAMCR 2019 session is by Elinor Carmi, whose interest is in the power behind spam, noise, and other disruptive behaviours. In most forms of creative media, there is a form of direction, often aimed at generating an emotive response from the audience. This is also true in online spaces, where we are directed by algorithmic rhythms. We might be able to understand these by borrowing concepts from sound.

A Theory of Flak as a Political Weapon

The final speaker in this IAMCR 2019 session is Brian Goss, whose interest is in flak as a socio-political force. This is influenced by the propaganda model of news media in the contemporary United States at the end of the Cold War. Media at the time were free from formal censorship, but several factors conditioned the performance of news workers, and this led to their allegiance to an overall (then mainly anti-communist) ideological positioning.

Strategies for Dealing with Online News Overload

The third speaker in this IAMCR2019 session is Zhieh Lor, whose focus is on coping strategies for dealing with news overload in social media. Such cognitive overload is becoming a problem because of the considerable increase in news dissemination and sharing through a complex multitude of channels. How do users manage this?

Why Do People Share ‘Fake News’ on Social Media?

The final IAMCR 2019 panel I’m attending today is on ‘fake news’ and hate speech, and we start with Andrew Duffy. His focus is on why people share ‘fake news’ stories via social media.

If Network Heterogeneity Is Important for Information Diets, What Are Its Causes?

The second presentation in this IAMCR 2019 session is presented by Nadine Strauß, whose focus is on the approaches by news readers to exposing themselves to a diversity of viewpoints. To do so is important for democracy, but it seems that polarisation in society is increasing, and there remain concerns about the role of ‘filter bubbles’ on people’s information diets.

Diverging Engagement Patterns with Hard and Soft News in Spain

The next speaker in this IAMCR 2019 session is Santi Urrutia, whose focus is on the Spanish news aggregator Menéame. This platform is somewhat similar to Reddit; it was launched in 2005, and has some 9 million unique users per month. It enables the sharing of links as well as the up- and downvoting of such posts, as well as follow-up comments, with the ultimate aim of having such posts appear on the front page of the site.

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