The final speaker in this ECREA PolCom 2023 conference session on alternative media is Pablo Porten-Cheé, whose focus is on countering misinformation with narratives. He begins with an example of the public discourse in Slovakia about the Roma community. Dominant, prejudiced views circulate, but are also countered by some engaged users – yet such correctives may not be particularly effective if they are only using facts and are directed at little-engaged audiences; responses that take a more personal and affective narrative approach may be more powerful.
How can this effect of personal stories be explained? The underlying theory here is …











