The next presentation in this IAMCR 2019 session is by Elinor Carmi, whose interest is in the power behind spam, noise, and other disruptive behaviours. In most forms of creative media, there is a form of direction, often aimed at generating an emotive response from the audience. This is also true in online spaces, where we are directed by algorithmic rhythms. We might be able to understand these by borrowing concepts from sound.