The post-lunch session at IAMCR 2023 starts with Julian Maitra, whose focus is on news on Instagram. He begins by noting several media trends that affect digital journalism and news: increasing news consumption via social media; platformisation and atomisation of the news; personalisation of news; incidental or serendipitous encounters with the news; the social dissemination of news; the fragmentation of audiences; algorithmic gatekeeping; and the weakening of conventional news gatekeeping. The net effect is potentially the end of the mass audience for the news.
The present project, then, explored the Instagram pages of some 662 global news publishers from 50 …