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Mapping the Australian Twittersphere (MIT8 2013)

Media in Transition 8

Mapping the Australian Twittersphere

Jean Burgess and Axel Bruns

This paper maps networks of affiliation and interest in the Australian Twittersphere and explores their structural relationships to a range of issues-based ad hoc publics (Bruns, Burgess 2011). Using custom network crawling technology, we have conducted a snowball crawl of Twitter accounts operated by Australian users to identify more than one million users and their follower / followee relationships, and have mapped their interconnections. In itself, the map provides an overview of the major clusters of densely interlinked users, largely centred on shared topics of interest (from politics through parenting to arts and sport) and/or socio-demographic factors (geographic origins, age groups). Our map of the Twittersphere is the first of its kind for the Australian part of the global Twitter network, and also provides a first independent and scholarly estimation of the size of the total Australian Twitter population. In combination with our investigation of participation patterns in specific thematic hashtags, the map also enables us to examine which areas of the underlying follower / followee network are activated in the discussion of specific current topics – allowing new insights into the extent to which particular topics and issues are of interest to specialized niches or to the Australian public more broadly. Finally, we investigate the circulation of links to the articles published by a number of major Australian news organisations across the network.

A Final 2012 Publications Round-Up

As we’re hurtling down the last few hours towards 2013, it seems like a good idea to take stock of what was an incredibly busy 2012. Here, then, is a round-up of all (I think) of my publications and presentations for the year, organised into loose thematic categories. In all, and with my various collaborators from the ARC Centre of Excellence for Creative Industries and Innovation and beyond, I seem to have generated some 4 book chapters, 12 journal articles, 22 conference presentations and one major report – and that’s not counting various articles in The Guardian, The Conversation, and other media outlets. There’s also a few more articles still in the pipeline – but given today’s date, I suspect they’ll end up counting towards 2013 rather than 2012…

 

Social Media Research Methods

One major component of our Mapping Online Publics work for this year has been the further development of our social media research approaches, especially as far as Twitter research is concerned. A number of my publications have dealt with the practical aspects of this work:

Twitter, Big Data, and the Digital Humanities

From the excitement of AoIR and ECREA 2012, I’ve arrived back in Australia – and have gone on almost directly to another presentation, this time at the University of Queensland Digital Humanities Symposium, where this morning I presented our research on Twitter as an example of the more general push towards ‘digital humanities’ and ‘big data’ research. Here are my slides and audio from the event – many thanks to Kerry Kilner and Peta Mitchell for the invitation to speak.

Around the World in 28 Days (and 14 Papers)

It’s that time of the year again, when I set off for the usual end-of-year round of conferences – and this year has turned out to be an especially busy one. As I write this, I’m already in Toronto for the inaugural workshop of a Canadian-funded, multi-partner research project on Social Media and Campaigning which is led by Greg Elmer of Ryerson University; this comes at an interesting time, of course, with electioneering south of the border in full swing. We’re already tracking the Twitter performance of both campaigns’ key accounts – more on that as it develops.

My next stop is Helsinki, where I’ve been invited to present two guest lectures to the international Masters students. The first of these will be an update of the keynote “Gatekeeping, Gatewatching, Real-Time Feedback: New Challenges for Journalism”, which I presented at the Brazilian Society of Journalism Researchers last year, and addresses the challenges faced by journalism in an always-on, social media-driven environment; the second presents the work which my Mapping Online Publics colleagues and I have done on “Social Media and Crisis Communication”.

New Article on Twitter and Journalism in Australia

I’m please to say that a new article of mine has been published in Media International Australia (which means I’ve now had articles in consecutive MIA issues…). The issue in question, on “The ‘New’ News”, was edited by my QUT colleagues Stephen Harrington and Brian McNair, and looks like a bumper collection of exciting work – full details are here.

My article is on the use of Twitter by Australian journalists, looking especially at the Rudd/Gillard leadership spill in June 2010, and the federal election night in August. Below is the abstract – the full article is here, and a pre-print version is here.

Journalists and Twitter: How Australian News Organisations Adapt to a New Medium

From the substantial volume of tweets during the Rudd/Gillard spill, the 2010 election campaign, and the screening of Q&A episodes to Australian editor Chris Mitchell’s threat to sue journalism academic Julie Posetti for reporting on statements about him at an academic conference, Twitter has developed an increasingly visible presence in Australian journalism. While detractors like Mitchell remain vocal, many other journalists have begun to explore manageable approaches to incorporating Twitter into their work practices, and for some – like the ABC’s ‘star recruits’ Annabel Crabb and Latika Bourke – it has already become a career driver.

Building on the data generated by a continuing, three-year ARC Discovery project, this article examines the tweeting practices of selected high-profile Australian journalists during significant political events, and explores their positioning within and interactions with the wider network of Australian Twitter users. It employs innovative data processing approaches to assess the centrality of these professional journalists to the networks of Australians discussing the news on Twitter, and places these observations in a wider context of journalist/audience relations, a decade after the emergence of the first citizen journalism Websites.

Quick Round-Up of This Month's Activities

I’m about to head back to Australia after a month of travel in Europe (mainly in Germany), where my colleagues and I have engaged in a range of workshops and conferences with our various research partners. Here’s an overview of the major presentations during that time.

In Bristol, I was an invited speaker at the first workshop of a new network of researchers exploring digital methods, and presented our work in the Mapping Online Publics project:

Axel Bruns. "Mapping Online Publics: Understanding the Role of Twitter in Public Communication." Invited plenary paper presented at the first NCRM Digital Methods as Mainstream Methodology workshop, University of the West of England, Bristol, 9 July 2012.

From there I travelled to Munich, to participate in a workshop on methodological innovation in Internet research at the Ludwig-Maximilians-Universität:

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