The next speaker in this session at the AoIR 2025 conference is the great Bruna Paroni, whose focus is on visual political communication on Instagram during Brazil’s 2024 local elections. These took place two years after the deeply polarising presidential elections, and the subsequent Bolsonarist coup attempt; the focus of the present study is especially on how these elections unfolded in São Paulo with its population of nine million registered voters.
In preparation, the Brazilian Electoral Court had made arrangements with several major platform providers to safeguard the elections, and indeed this led one mayoral candidate to be suspended several …